Streamline Feed offers a powerful, targeted advertising system that helps your business reach the right audience at the right time. Whether you're promoting your business, a specific product, service, or even a news article, our ad platform puts your brand in front of engaged readers across the platform.
Advertising is available exclusively to businesses on a paid partnership plan. Free listings can browse the directory but cannot create or run ad campaigns.
View Pricing Plans →Ads on Streamline Feed are displayed in two key locations on every news article page:
Our system uses smart targeting to match your ads with the most relevant audience based on article category, reader location, and reading interests.
Before you can start advertising, you need:
Click "Create Campaign" to open the campaign builder. Here's what you'll configure:
You can promote different aspects of your business:
| Promotion Type | Best For | What Shows |
|---|---|---|
| Business | Brand awareness, new businesses | Your business name, logo, description, and a link to your directory page |
| Product | Launching or highlighting a specific product | Product image, name, price, description, and a direct link |
| Service | Promoting a specific service you offer | Service details, description, and a link to your services page |
| Article | Content marketing, PR, sponsored content | Article headline, image, excerpt, and a direct link to the article |
This is where the magic happens. Precise targeting means better results and less wasted impressions:
Before launching, check the Ad Strength Meter at the bottom of the campaign form. It analyzes your campaign configuration in real-time and gives you a score out of 100:
| Score Range | Rating | Meaning |
|---|---|---|
| 80–100 | 🟢 Excellent | Your ad is well-configured and should perform strongly |
| 60–79 | 🟡 Good | Solid setup, but there's room for improvement |
| 40–59 | 🟠 Average | Consider adding more targeting or content customization |
| 0–39 | 🔴 Needs Work | Missing key elements — follow the tips to improve |
The meter also provides actionable tips to improve your score.
Follow these strategies to maximize your return on investment:
The biggest scoring factor in our ad system is category match. If you run a tech business, target Technology articles. A restaurant? Target Lifestyle or Food. Your ad gets a +50 relevance boost when the target category matches the article category.
Location targeting gives another +50 relevance boost. If you operate in Nairobi, target Nairobi. You can target multiple locations — great for chains or businesses serving several cities. Ads without location targeting still show everywhere but with a lower priority.
Update your campaign content regularly. Swap in new images, update descriptions, and rotate promoted items. Fresh content maintains reader interest and click-through rates.
The ad showcases are highly visual. Use professional, high-resolution images that represent your business well. The ideal aspect ratio is 3:2 (landscape). Avoid text-heavy images — the system already displays your title and description.
Instead of generic "Click Here", use action words that match your goal:
| Status | Meaning | Action |
|---|---|---|
| Active | Your campaign is live and serving ads | You can pause or edit at any time |
| Paused | Temporarily stopped — not serving any ads | Resume when ready |
| Draft | Saved but not yet activated | Complete setup and activate |
| Scheduled | Will auto-activate on the start date | Edit before it goes live |
| Completed | Past the end date | Duplicate and create a new campaign |
Click "Edit" on any campaign to modify its content, targeting, or schedule. Changes take effect immediately for active campaigns. There's no need to pause and restart.
Use the "Pause" button to temporarily stop a campaign without losing your configuration. Resume it at any time with the "Resume" button.
Understanding how our system selects which ad to show helps you optimize your campaigns:
Key insight: A campaign with both category AND location targeting (200+ score) will always outperform a generic campaign with no targeting (120 score). Be specific with your targeting.
This is the overlay at the bottom of the article's featured image. It's compact and rotates through views:
The banner auto-rotates every 6 seconds and features a hover shimmer effect for engagement.
This is the main showcase placed in the author info box. It displays three cards side-by-side (scrollable on mobile):
On mobile, the cards auto-scroll every 3 seconds to show readers there's more content.
Advertising is included in our paid partnership plans. Each plan tier offers different levels of campaign features and reach. Visit our Pricing page to compare plans and choose the one that fits your budget and goals. You can also check the Feature Packages documentation for a detailed breakdown.
Yes! You can create and run as many campaigns as you want. The system will select the most relevant one for each article view based on targeting scores.
Ads go live immediately when you set a campaign to "Active". There's no review queue — your ad starts serving right away.
Campaign performance analytics are available in your business dashboard. You can track impressions, clicks, and engagement metrics. Keep an eye on the Leads tab for any leads generated from your ads.
The showcase will still display your business card, but the product and service cards will show placeholder content. For the best results, add at least 3 products and 3 services to your listing before running campaigns.
Currently, you can only promote articles published under your own author account. This ensures the integrity and authenticity of promoted content.
If you have questions about advertising or need help optimizing your campaigns, our team is here to help.
