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Chief Executive Officer of Safaricom (2020–present)
Dr. Peter Ndegwa, CBS CEO @safaricomplc | 1st Kenyan to lead 🇰🇪’s biggest telco Ex–MD @ Diageo Europe, CEO @ Guinness Nigeria & Ghana Led Safaricom to $1B+ EBIT & launched Safaricom Ethiopia FY25 Earnings: $2.2M (incl. bonus, EPSAP & non-cash perks) MBA – London Business School | CPA | Hon. PhD CBS Awardee | Chancellor – Meru University Values: Integrity | Simplicity | Purpose-driven growth
First Kenyan CEO of Safaricom
Safaricom CEO Peter Ndegwa earned $2.2 million in total compensation for the year ended March 2025, a 17% increase from the previous year. Ndegwa’s record compensation included a KES 98.7 million ($765,100) salary, a KES 116.7 million ($904,600) bonus, KES 33.5 million ($259,187) in non-cash benefits, and KES 45.3 million ($351,155) through Safaricoma’s Employee Performance Share Award Plan (EPSAP). While Safaricom’s disclosures do not specify the details, such non-cash perks could cover school fees, housing, club memberships, and cars in Kenya.
Non-Cash Benefits Valued at KES 33.5 Million ($259,187) Ndegwa also received significant non-cash perks, potentially covering school fees, housing, vehicles, and club memberships, though Safaricom did not disclose specifics.
1. From PwC Consultant to EABL Strategy Leader (1992–2011) .Began his professional journey at PwC, working in Kenya and London from around 1992 to 2003, rising to Associate Director in corporate finance and strategy
2. Regional Leadership with Diageo (2011–2020) .Transitioned to CEO roles at Diageo’s Ghana and Nigeria breweries, managing operations across significant and challenging African markets
3. Safaricom Group CEO & Transformational Leader (2020–Present) .Appointed Safaricom Group CEO (effective April 1, 2020), becoming the first Kenyan to hold the position . • Has driven major initiatives: expanding Safaricom into Ethiopia, transitioning the firm into a tech-focused organization (e.g., 4G/5G rollout, adjusting Fuliza charges), boosting earnings past $1 billion EBIT, and earning national honors including CBS in 2023
Trusted by Kenya's most prominent figures
B.A. in Economics, University of Nairobi
MBA, London Business School
CPA (Certified Public Accountant), Institute of Certified Public Accountants of Kenya
