Peter Ndegwa
Chief Executive Officer of Safaricom (2020–present)
Biography
Peter Ndegwa is a Kenyan business executive who became the CEO of Safaricom, East Africa’s largest telecom operator, in April 2020. He was formerly a senior executive at Diageo (global beverages).
Key Achievements
First Kenyan CEO of Safaricom
Career History
📈 1. From PwC Consultant to EABL Strategy Leader (1992–2011) • Began his professional journey at PwC, working in Kenya and London from around 1992 to 2003, rising to Associate Director in corporate finance and strategy
🌍 2. Regional Leadership with Diageo (2011–2020) • Transitioned to CEO roles at Diageo’s Ghana and Nigeria breweries, managing operations across significant and challenging African markets
📱 3. Safaricom Group CEO & Transformational Leader (2020–Present) • Appointed Safaricom Group CEO (effective April 1, 2020), becoming the first Kenyan to hold the position . • Has driven major initiatives: expanding Safaricom into Ethiopia, transitioning the firm into a tech-focused organization (e.g., 4G/5G rollout, adjusting Fuliza charges), boosting earnings past $1 billion EBIT, and earning national honors including CBS in 2023
Quick Facts
Education
B.A. in Economics, University of Nairobi
MBA, London Business School
CPA (Certified Public Accountant), Institute of Certified Public Accountants of Kenya
