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Nairobi launches Beijing-inspired underpass network to unclog central business district

Construction has begun on the Greenpark Terminus Pedestrian Underpass, a 500-metre Beijing-inspired walkway at Haile Selassie Avenue and Uhuru Highway designed to protect pedestrians, improve traffic flow and complement other major road projects aimed at easing Nairobi’s congestion.

20 days ago•Agriculture•

🔥 2.3K views

Technology

TikTok Introduces Tailored Automotive Ads to Engage Car Buyers In-App

In Q1 2025, TikTok launched Automotive Ads, new mobile formats (Video + Product Card, Multi-link Carousel Card) for car makers and dealers. These ads blend video storytelling with shopping features, allowing users to browse models and link to dealer info without leaving TikTok, aiming to engage younger auto shoppers on the platform.

SDShiftpulse Digital

Mar 31, 2025

Technology

TikTok Boosts E-commerce Ads with Smart+ Catalog Automation and New Traffic Objective

On March 26, 2025, TikTok enhanced its Smart+ Catalog Ads, allowing advertisers to link product catalogs for conversions on TikTok Shop and external sites in one campaign. It also added Smart+ support for the Traffic objective, using AI to optimize for clicks, alongside new TikTok Shop features like GMV Max for smarter ad placements.

SDShiftpulse Digital

Mar 26, 2025

Technology

UK's Comprehensive Data (Use and Access) Bill Progresses Rapidly Towards Adoption, Includes AI Provisions

The UK's Data (Use and Access) Bill, a wide-ranging data law with provisions for AI and data access, is rapidly nearing adoption, having passed key committee stages by March 26, 2025, and expected Royal Assent by spring 2025. The bill will introduce new compliance requirements for businesses regarding digital identity, data sharing, and AI regulation, prompting marketers to monitor its impact on data handling and AI usage in the UK.

SDShiftpulse Digital

Mar 26, 2025

Technology

Eventbrite Sees 66% Higher CTR with TikTok Search Ads, Highlighting Gen Z Search Behavior

TikTok's Search Ads, launched Sept 2024, delivered a ~66% higher click-through rate for Eventbrite, as reported on March 20, 2025. This highlights a shift where younger audiences increasingly use TikTok for search, with 23% searching within 30 seconds of opening the app, offering a new high-intent targeting opportunity for brands.

SDShiftpulse Digital

Mar 20, 2025

Technology

HubSpot Rolls Out AI-Powered Enhancements in March 2025 Update for Improved Workflow Efficiency

HubSpot released new features in March 2025 focusing on AI and workflow efficiency, including AI-powered A/B testing for landing pages (auto-generating variations) and expanded AI summaries for sales calls. The update, largely in beta, also includes new sales dashboards and improved ABM tools, signaling HubSpot's push to integrate AI into its growth platform.

SDShiftpulse Digital

Mar 15, 2025

Technology

LinkedIn Boosts Predictive Audiences with Company List Uploads and Retargeting Integration

LinkedIn upgraded its AI-powered Predictive Audiences ad targeting on March 13, 2025. Advertisers can now upload company lists and integrate retargeting sources (CRM data, website visitors) as inputs, allowing LinkedIn's AI to find similar high-intent prospects. This offers B2B marketers greater control and precision, with early reports indicating up to ~48% lower cost-per-lead.

SDShiftpulse Digital

Mar 13, 2025

Technology

Google Rolls Out March 2025 Broad Core Update Impacting Global Search Rankings

Google implemented a broad core search algorithm update from March 13–27, 2025, its first of the year, impacting global search rankings. Characterized as a regular update to improve surfacing high-quality content, sites experiencing ranking changes are advised to review and enhance content quality and user experience per Google's guidelines.

SDShiftpulse Digital

Mar 13, 2025

Technology

Google Enhances Search with Expanded AI Overviews and New Experimental AI Mode Powered by Gemini 2.0

On March 5, 2025, Google announced major upgrades to its generative AI search features. AI Overviews in the U.S. now run on the Gemini 2.0 model for faster, higher-quality answers to complex queries. Google also launched an experimental AI Mode for in-depth exploratory search, signaling a deeper integration of AI into search.

SDShiftpulse Digital

Mar 5, 2025

Technology

Klaviyo Announces Q1 2025 Innovations: Gamified Forms, Enhanced Push, and AI-Powered SMS

Klaviyo's Q1 2025 release on Feb 4, 2025, introduced five new marketing features, including "Spin-to-win" gamified sign-up forms, Enhanced Mobile Push Notifications with silent pushes and dynamic badges, Automated SMS Conversations for two-way texting, "Auto Monitors AI" for campaign performance alerts, and Review Syndication across storefronts.

SDShiftpulse Digital

Feb 4, 2025

Technology

TECNO Launches Camon 40 Series in Kenya, Emphasizing AI Features in Competitive Market

TECNO unveiled its Camon 40 series in Kenya around April 3, 2025, focusing on AI-enhanced camera features. The launch positions the new lineup to compete with established brands like OPPO and Samsung in the increasingly AI-driven and competitive Kenyan smartphone market.

SOStreamline Official

Apr 3, 2025

Technology

Samsung Bolsters Kenyan Portfolio with AI-Powered Galaxy A-Series, Advanced QLED TVs, and Watch Ultra

Samsung refreshed its Kenyan product line in April 2025, launching AI-enhanced Galaxy A-Series smartphones (A56, A36, A26 5G) on April 2. Their latest QLED TVs received 'Real Quantum' certification on April 17, and the Galaxy Watch Ultra was noted as a top upgrade pick, showcasing Samsung's broad technology integration.

SOStreamline Official

Apr 2, 2025

Technology

Kenya’s tech sector draws heavy investment

Reinforcing its status as an African tech powerhouse, Kenya attracted Sh12.93bn (≈$90m) in startup funding in Q1 2025, matching Nigeria. Fintech and agritech sectors saw significant deals, though entrepreneurs face rising expectations to show clear market traction.

SOStreamline Official

Mar 31, 2025