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Co-CEO, Netflix
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Theodore Anthony Sarandos Jr. (born July 30, 1964) is an American media executive serving as the co-chief executive officer of Netflix. A central figure in the transformation of the entertainment industry, Sarandos led the company’s pivotal transition from a DVD-by-mail service to a global streaming and original content powerhouse. Born in Long Branch, New Jersey, and raised in Phoenix, Arizona, Sarandos grew up in a family with modest means; his father was an electrician and his mother was a homemaker. During his youth, Sarandos developed a deep affinity for television and film, which he later cited as his primary window into the world outside of Phoenix. He attended Alhambra High School in Phoenix, where he worked for the school newspaper and notably interviewed actor Ed Asner, an experience that connected him to the entertainment industry. He briefly attended Glendale Community College before leaving to pursue a career in the home video industry. Sarandos began his professional career in the 1980s working in retail video stores. In 1983, he was promoted to manager of the Cassettes West chain, and by 1988, he had become the Western Regional Director of Sales and Operations for East Texas Distributors. He later served as the Vice President of Product and Merchandising for Video City/West Coast Video, a chain of nearly 500 stores. During this period, he distinguished himself by negotiating industry-first revenue-sharing agreements that facilitated the migration of the market from the VHS format to DVD. In 2000, Sarandos joined Netflix, which at the time was a nascent company focused on DVD rentals by mail. Recruited by co-founder Reed Hastings, Sarandos brought significant industry expertise to the startup. As Netflix’s Chief Content Officer, he was instrumental in the company’s pivot to streaming and, most notably, the aggressive launch of original programming. Under his creative direction, Netflix greenlit critically acclaimed and culturally impactful series such as "House of Cards," "Orange Is the New Black," and "Stranger Things," as well as global hits like "Squid Game." His data-driven approach to content acquisition and creation helped establish Netflix as a dominant, disruptive force in global entertainment. In July 2020, Netflix promoted Sarandos to the position of co-chief executive officer alongside Reed Hastings. Following a restructuring of the company’s leadership in January 2023, Hastings transitioned to the role of Executive Chairman, and Sarandos continued as co-CEO, sharing leadership responsibilities with Greg Peters. In this capacity, Sarandos oversees the company’s global content strategy, which has increasingly focused on international productions and diverse storytelling, further solidifying Netflix’s position in the international market. Sarandos is involved in various philanthropic and advisory roles. He serves on the boards of the Academy Museum of Motion Pictures, the American Film Institute, the Paley Center for Media, and the Peabody Awards, among others. He has been a frequent donor to Democratic Party candidates and causes, including contributions to the presidential campaigns of Barack Obama, Hillary Clinton, and Joe Biden. In his personal life, Sarandos has two children, Sarah and Anthony, from his first marriage to Michelle Sarandos. In 2009, he married Nicole Avant, a former United States Ambassador to the Bahamas and a producer. The couple resides in the Hancock Park neighborhood of Los Angeles. Sarandos is Catholic and has been recognized for his contributions to the industry with numerous honors, including the Producers Guild of America Milestone Award.
Pioneered the 'binge-watching' era by commissioning and releasing entire seasons of original, premium television simultaneously
Led Netflix to undisputed victory in the global streaming wars, surpassing 260 million paid global subscribers while remaining the only consistently hyper-profitable platform
Orchestrated the $5 Billion acquisition of WWE RAW broadcast rights, launching Netflix into the era of massive, live global sports entertainment
Faced immense internal and external backlash in 2021 regarding the release of Dave Chappelle's comedy special 'The Closer,' which critics and trans employees argued contained transphobic material; Sarandos steadfastly defended artistic freedom and refused to remove the content
Universally loathed by traditional theatrical purists and cinema owners for his absolute refusal to grant major Netflix original films long, exclusive theatrical windows
Heavily criticized during the 2023 Hollywood strikes for Netflix's algorithmic secrecy and refusal to pay residual royalties based on streaming viewership metrics
News articles featuring Ted Sarandos
Named one of TIME Magazine's 100 Most Influential People in the World
Promoted to store manager of the Arizona Video Cassettes West chain in 1983 at age 18.
Appointed Western Regional Director of Sales and Operations for East Texas Distributors in 1988.
Served as Vice President of Product and Merchandising for Video City/West Coast Video, managing nearly 500 stores, until 2000.
Joined Netflix in 2000 to lead content operations, overseeing the company's early evolution from a DVD rental service to a global streaming platform.
Named one of Time Magazine's 100 Most Influential People in 2013.
Spearheaded Netflix's strategic pivot into original content production in 2013, launching acclaimed series such as House of Cards, Arrested Development, and Orange Is the New Black.
Received the Producers Guild of America (PGA) Milestone Award in 2019 for historic contributions to the entertainment industry.
Appointed Co-Chief Executive Officer of Netflix in July 2020, sharing leadership responsibilities with Reed Hastings.
Named the Cannes Lions Entertainment Person of the Year in 2022 in recognition of his role in transforming the creative landscape.
Awarded an honorary Commander of the Order of the British Empire (CBE) by King Charles III in March 2024 for his contributions to the UK's creative industries and US-UK relations.
Serves as Chair of the Board of Trustees for the Academy Museum of Motion Pictures.
Serves as a member of the Board of Trustees for the American Film Institute and the Paley Center for Media.
Serves as a Board member for Spotify and the Peabody Awards.
Recognized as a Henry Crown Fellow at the Aspen Institute.
In 2020, Netflix and co-CEO Ted Sarandos faced significant criticism and a criminal indictment in Texas regarding the distribution of the film 'Cuties,' which critics alleged sexualized minors. Sarandos publicly defended the film, characterizing the backlash as a misunderstanding of the director's artistic intent and arguing against censorship.
In 2021, Sarandos faced intense internal and external backlash over his defense of the Dave Chappelle comedy special 'The Closer,' which critics labeled as transphobic. While Sarandos initially defended the special as not violating hate speech policies, he later admitted that he 'screwed up' his internal communications by failing to acknowledge the pain felt by employees, an incident that culminated in a staff walkout.
In 2025, Sarandos and Netflix faced legal threats from Sean Combs regarding the docuseries 'Sean Combs: The Reckoning.' Combs' legal team alleged that the series was 'corporate retaliation' and contained false and defamatory statements, claims which Netflix officially denied, maintaining that the project was fair and legally obtained.