Simón Borrero is a Colombian entrepreneur and the co-founder and CEO of Rappi, the ultimate Latin American 'super-app.' Originally launched in 2015 as a simple neighborhood delivery service for beverages and snacks, Borrero aggressively engineered the platform to deliver absolutely anything—from groceries and electronics to cold hard cash via motorcycle couriers. By 2026, Borrero has transformed Rappi into an absolute digital monolith deeply integrated into the daily survival of millions across nine Latin American countries. He successfully pivoted the company’s core valuation away from mere logistics and into high-margin financial services with RappiPay, offering credit cards and digital banking. Backed heavily by SoftBank and Andreessen Horowitz, Borrero is widely considered the pioneer who proved that Latin America could produce Silicon Valley-scale consumer technology companies.