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Safaricom surpasses 50 million Kenyan subscribers and 10 million in Ethiopia as it gears up for its 25th-anniversary celebrations this October.
Safaricom has officially surpassed 50 million subscribers in Kenya, a landmark reached ahead of its silver jubilee in October 2025. The telco began operations in 2000 with only 17,000 users—a testament to two-and-a-half decades of growth and innovation .
Group CEO Dr. Peter Ndegwa described this achievement as reflective of a “deep connection” and sustained trust from Kenyans throughout Safaricom’s journey .
Safaricom’s ascent is closely tied to pioneering services like M-Pesa, and ongoing initiatives such as Sambaza Furahaand M-Pesa Sokoni, which have reinforced customer loyalty and widened its inclusive digital ecosystem .
Beyond Kenya, Safaricom’s Ethiopian subsidiary has already crossed 10 million subscribers, highlighting rapid uptake in a challenging market .
This expansion aligns with the telco’s broader goal to become Africa’s leading purpose-driven technology firm by 2030 .
For the fiscal year ending March 2025, Safaricom posted a strong net income of KSh 69.8 billion, with total revenues reaching KSh 381.2 billion, up 11.4% year-on-year. M‑Pesa alone accounted for significant growth, representing about 44% of service revenue in Kenya .
The company contributed approximately KSh 722 billion to Kenya’s economy, supporting over 1.28 million jobs. Its foundations enabled access to education, healthcare, and income-generation for more than 8 million Kenyans .
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Theme |
Insight |
|---|---|
|
Customer Trust |
Growing from 17,000 to over 50 million users underscores a legacy of reliability and innovation aligned with national growth. |
|
Product Engagement |
Campaigns like Sambaza Furaha and M-Pesa Sokoni foster deeper connections, keeping Safaricom relevant and responsive. |
|
Regional Ambitions |
Ethiopia’s rapid uptake is validating early stages of Safaricom’s East African regional expansion strategy. |
|
Economic & Social Role |
With major contributions to GDP and employment, Safaricom remains a central pillar in Kenya’s digital transformation and inclusive development. |
Safaricom’s five‑million‑fold growth is more than corporate success—it’s Kenya’s digital story. Under Ndegwa’s leadership, the company is doubling down on youth‑centric innovation, inclusive finance, and regional inclusion while signalling bold ambitions ahead of its 25th anniversary. If photon‑fast mobile connections and micro‑loans tell the tale of modern Kenya, Safaricom has authored it—one SIM card at a time.
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