Nairobi’s matatu culture has once again proven its pulse on global pop culture. George Ruto’s famous "Money Fest" matatu has unveiled a stunning new graffiti artwork featuring American streamer IShowSpeed and football legend Cristiano Ronaldo.

The artwork comes just ahead of IShowSpeed’s highly anticipated visit to Kenya. The 20-year-old streamer, known for his high-energy antics and devotion to Ronaldo, is currently on an African tour that has taken him from Angola to South Africa.

The Hype Machine

IShowSpeed (Darren Jason Watkins Jr.) has built a massive global following. His visit to Kenya is expected to be a chaotic, viral event. The decision by George Ruto—the President’s son and a key player in the matatu industry—to honor him on a public service vehicle is a marketing masterstroke.

• The Art: The portrait captures Speed in his element, alongside his idol Ronaldo. It is a nod to the streamer's famous "Siuuu" celebration.
• The Tour: Speed is visiting over 20 African countries to showcase the continent's culture. His streams regularly attract hundreds of thousands of live viewers, offering invaluable exposure for "Brand Kenya."
• Youth Connection: By aligning with Speed, George Ruto taps into the Gen Z demographic, cementing the "Money Fest" brand as the coolest ride in the city.

Welcome to Nairobi

When Speed lands, he will find a city that matches his energy. From the chaotic charm of the CBD to the artistic expression on its matatus, Nairobi is ready for its close-up. Let the madness begin.