Kenya Tourism Board Launches New Marketing Campaign to Attract European Visitors to Safari and Coastal Destinations

Nairobi, Kenya – The Kenya Tourism Board (KTB) has officially launched a new, comprehensive marketing drive specifically targeting European travelers. The campaign is designed to prominently highlight Kenya’s world-renowned safari parks, diverse wildlife experiences, and pristine coastal beaches and attractions.

Strategic Promotion

This strategic initiative will feature a mix of targeted digital advertising campaigns across various online platforms, participation in major international travel fairs and exhibitions in Europe, and collaborations with influential travel media to promote Kenya as a top-tier wildlife, adventure, and cultural destination. Tourism officials stated that the concerted effort aims to capitalize on the peak travel season in Europe and to reverse a slight dip in European tourist arrivals experienced in the previous year. The KTB is optimistic that this refreshed marketing initiative will succeed in attracting hundreds of thousands of new visitors from key European markets, thereby boosting the tourism sector's contribution to the national economy.