Nairobi, Kenya – During its Annual General Meeting (AGM) held on June 2, the management of Kenya Airways (KQ) presented a comprehensive strategic roadmap aimed at guiding the national airline towards recovery from recent financial losses and achieving sustainable profitability. Key components of the plan include the strategic addition of new regional routes to tap into underserved markets, concerted efforts to renegotiate aircraft lease terms for better cost efficiency, and the enhancement of strategic partnerships with other international carriers to expand network reach and improve operational synergies.

Focus on Efficiency and Customer Experience

Shareholders present at the AGM emphasized the critical need for tighter cost control measures across all airline operations to expedite its return to profitability. Kenya Airways CEO, Paul Njoroge, assured investors and stakeholders that the airline is diligently working on significant efficiency improvements throughout its business units. He also highlighted a renewed focus on enhancing the overall customer experience as a core element of the recovery strategy. Furthermore, the airline's board is actively exploring potential strategic investments and has formally requested government support to facilitate the expansion of its fleet and operational network, which are deemed crucial for long-term growth and competitiveness in the challenging aviation industry.