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Logistics startup Sendle ceases operations without warning, leaving thousands of Australian small businesses stranded and handing a monopoly back to Australia Post.

While the political world focused on Canberra’s hate speech laws, a quiet crisis erupted in Australia’s logistics sector. Sendle, the startup that positioned itself as the "David" to Australia Post’s "Goliath," has ceased operations effective immediately, leaving thousands of small businesses stranded.
The Sydney-based courier aggregator sent shockwaves through the e-commerce community late Sunday with a terse email halting all pickups. The collapse comes just five months after a high-profile merger with US firms, a move that was supposed to secure its future.
Sendle was the lifeline for Australia’s "side hustle" economy. By offering flat-rate shipping cheaper than the national carrier, it enabled thousands of Etsy sellers and small merchants to compete. Its sudden exit creates a logistics vacuum.
Sendle’s failure is a grim reminder of the brutality of the logistics game. Low margins and high fuel costs have claimed another victim, and this time, it is the small business owners who will pay the price.
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