Gregory Raymond Joswiak, widely known by his nickname "Joz," is a prominent American business executive serving as the Senior Vice President of Worldwide Marketing at Apple Inc. A longtime veteran of the company, Joswiak has played a fundamental role in the product marketing strategy, development, and launch of some of the most influential consumer electronics in history, including the iPod, iPhone, and iPad. He reports directly to Apple CEO Tim Cook and serves as a key member of the company’s executive leadership team. Born in October 1963, Joswiak pursued an education in engineering, earning a Bachelor of Science in Computer Engineering from the University of Michigan in 1986. During his undergraduate studies, his peers noted that his surname combined the last names of Apple co-founders Steve Jobs and Steve Wozniak, a coincidence that led to his enduring nickname, "Joz." This moniker has since become synonymous with his professional identity within the technology industry. Joswiak began his career at Apple on June 9, 1986, having been recruited directly from the University of Michigan. His initial tenure focused on technical and developer-facing roles. He first worked on the development of early Macintosh computers and provided critical support to the third-party developer community, a position that required both technical acumen and clear communication skills. He quickly moved through the ranks, eventually overseeing the communications aspect of the company’s developer group by 1988. Recognizing his ability to bridge the gap between engineering and marketing, Apple transitioned him into product management for its consumer and education divisions. By 1997, Joswiak was appointed the head of marketing for the PowerBook line, marking a significant step in his career as he took on broader strategic responsibilities. As Apple pivoted toward mobile hardware in the early 2000s, Joswiak’s role became increasingly central. He was deeply involved in the marketing and positioning of the iPod, which launched in 2001 and became a cultural phenomenon. Following the success of the iPod, he helped manage the introduction of the iPhone in 2007, a device that fundamentally redefined the smartphone industry. Throughout his tenure, he has been a vocal proponent of Apple’s design-centric and user-focused marketing philosophy. On August 4, 2020, Joswiak was promoted to Senior Vice President of Worldwide Marketing, succeeding longtime marketing chief Phil Schiller, who transitioned to the role of Apple Fellow. In this executive capacity, Joswiak manages Apple’s product management, developer relations, market research, business management, and education and international marketing. He has been a public face for the company, frequently appearing at product launches, keynote presentations, and in legal proceedings, such as the 2018 patent infringement trial against Samsung, where he provided testimony regarding Apple’s risks in bringing the iPhone to market. Outside of his corporate responsibilities, Joswiak maintains an active connection with his alma mater, the University of Michigan, and has been recognized with the College of Engineering Alumni Society Merit Award. He is married to Sue Joswiak. Throughout his nearly four-decade career, Joswiak has remained a constant architectural force in Apple’s product ecosystem, helping to guide the company's transition from a computer manufacturer to a dominant global leader in mobile technology and services.