Eventbrite Sees 66% Higher CTR with TikTok Search Ads, Highlighting Gen Z Search Behavior
TikTok's Search Ads, launched Sept 2024, delivered a ~66% higher click-through rate for Eventbrite, as reported on March 20, 2025. This highlights a shift where younger audiences increasingly use TikTok for search, with 23% searching within 30 seconds of opening the app, offering a new high-intent targeting opportunity for brands.
