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As the Korean Wave sweeps Kenya, the 2018 controversy surrounding superstar group Wanna One offers a critical look into the high-pressure K-pop industry, revealing harsh realities behind the global phenomenon.

On Monday, March 19, 2018, at the zenith of their popularity, South Korean boy band Wanna One was preparing for a live online broadcast with network Mnet to promote their new album, "0+1=1 (I Promise You)". Unaware that cameras were already rolling, the members engaged in a candid conversation backstage. The unfiltered remarks, accidentally streamed to thousands of fans, ignited a firestorm that damaged the group's pristine image and offered a rare, unvarnished glimpse into the pressures of the K-pop idol system.
In the recording, members voiced frustrations that resonated with long-standing criticisms of the industry. "Why haven't we been paid yet?" asked Kang Daniel, one of the group's most popular members. Park Ji-hoon followed up, questioning their profit share: "Why do we only get 20 percent?" Others, like Ong Seong-wu, lamented the grueling schedules, asking, "Why can't we sleep?" The conversation also included crude jokes and casual swearing, starkly contrasting with their carefully managed public personas.
The public backlash in South Korea was swift and severe. Fans and the general public expressed deep disappointment, with many feeling betrayed by the idols they had voted into stardom. The controversy immediately impacted sales of their new album, which had been released the very same day. Their agency at the time, YMC Entertainment, along with the broadcaster Mnet, issued prompt and profuse apologies. In a statement, YMC Entertainment expressed regret for the "shameful accident" and pledged to prevent future occurrences. The members of Wanna One also posted a formal apology on their fan website, stating they were "reflecting deeply" on their actions.
While the scandal dealt a significant blow to their reputation, it was not the direct cause of their disbandment. Wanna One was a "project group" formed through the popular Mnet survival competition show "Produce 101 Season 2" in 2017. The 11 members were chosen from a pool of 101 trainees from various entertainment agencies by public vote. Their contract was for a limited term, a standard practice for such groups, designed to end on December 31, 2018. This structure allows individual members to return to their original agencies after a period of intense, guaranteed popularity. The group's activities officially concluded with a series of farewell concerts titled "Therefore," held from January 24 to 27, 2019, at Seoul's Gocheok Sky Dome.
The story of Wanna One's success and controversy serves as a significant case study for the rapidly growing K-pop fanbase in Kenya and East Africa. The "Hallyu" or Korean Wave is no longer a distant phenomenon. According to 2022 data from Spotify, Kenya saw a 140% year-on-year increase in K-pop streams, making it one of the largest markets in Sub-Saharan Africa. Events like the K-Pop Fest KE in Nairobi attract hundreds of enthusiastic fans, demonstrating a deep and expanding local engagement with the culture.
For these new fans, the Wanna One incident highlights the often-unseen pressures behind the polished performances. The members' complaints about pay, lack of freedom, and exhausting schedules are emblematic of the industry's highly demanding and sometimes exploitative "idol system." Understanding this context provides Kenyan fans with a more nuanced perspective on the entertainment they consume. It underscores the immense physical and mental toll on artists and the complex contractual dynamics that govern their careers. This awareness is crucial for fostering a more informed and critical global fandom.
Despite their disbandment, the group's story had a final chapter. In a surprise for fans, ten of the eleven members reunited for a special performance at the 2021 Mnet Asian Music Awards (MAMA) on December 11, 2021. Following this reunion, they released a final digital single, "Beautiful (Part.3)," on January 27, 2022—exactly three years after their last concert. The release served as a gift to their dedicated fans, known as "Wannables," bringing a formal close to their collective musical journey.
Wanna One's trajectory from national sensations to a group embroiled in controversy, and their eventual contractual disbandment, remains a powerful narrative. It illustrates the dizzying heights of K-pop stardom while simultaneously exposing the systemic pressures that underpin the global cultural machine—a vital lesson for fans in Kenya and around the world.