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The Japanese conglomerate secures massive data center and fiber assets, signaling a fierce race for the physical backbone of artificial intelligence.

Masayoshi Son is doubling down on the physical skeleton of the internet, with SoftBank Group agreeing to acquire digital infrastructure giant DigitalBridge in a deal valued at $4 billion (approx. KES 520 billion). The move marks a decisive shift for the Japanese investment powerhouse, moving beyond software unicorns to secure the concrete and cables that keep the digital world running.
This acquisition is not merely a financial transaction; it is a strategic land grab for the "plumbing" of the artificial intelligence revolution. As AI applications explode in complexity, the demand for the data centers, fiber optics, and cell towers managed by DigitalBridge has skyrocketed, making this a critical play for control over the resources that will define the next decade of computing.
SoftBank, led by its billionaire founder Masayoshi Son, has made no secret of its intention to sit at the center of the AI boom. By acquiring DigitalBridge, SoftBank gains immediate access to a sprawling portfolio of critical assets. DigitalBridge manages approximately $108 billion (approx. KES 14 trillion) in assets, acting as a landlord for the digital economy.
The portfolio includes heavy hitters in the connectivity space:
For the Kenyan tech ecosystem—often dubbed the "Silicon Savannah"—deals of this magnitude signal a tightening global market for server capacity. As local startups and enterprises increasingly rely on cloud computing for everything from fintech to agricultural data, the consolidation of infrastructure ownership under aggressive investors like SoftBank could influence future pricing and availability of bandwidth and storage.
The trajectory of DigitalBridge mirrors the evolution of the modern economy. Founded in 1991 as Colony Capital, a traditional real estate firm, it pivoted aggressively under CEO Marc Ganzi. The firm shed its legacy property assets—hotels and offices—to focus entirely on the digital ecosystem, rebranding in 2021.
Ganzi, who has been instrumental in this transformation, will remain at the helm of DigitalBridge as a separately managed platform. In a joint statement, the companies emphasized that this continuity is key to the deal, allowing DigitalBridge to leverage SoftBank’s deep pockets while maintaining its operational expertise.
Analysts note that this acquisition aligns with a broader trend where "compute" is becoming the new oil. "SoftBank is positioning its portfolio to focus on artificial intelligence," the company noted, acknowledging that software cannot exist without the hardware to host it.
With the deal set to close pending regulatory approvals, the message from Tokyo is unambiguous: in the gold rush of the 21st century, SoftBank has just bought the company selling the pickaxes and shovels.
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