Samsung continued its strategy of refreshing and diversifying its extensive product portfolio in the Kenyan market throughout April 2025, with significant launches across its smartphone, home entertainment, and wearable technology categories. A key highlight was the introduction of the new Galaxy A-Series smartphones – specifically the Galaxy A56 5G, A36 5G, and A26 5G models – launched in Kenya on April 2, 2025. These mid-range devices notably feature integrated Artificial Intelligence (AI) capabilities designed to enhance user experience, alongside improved security features and enhanced durability, catering to the practical needs and evolving expectations of Kenyan consumers.

In the home entertainment segment, Samsung's latest lineup of QLED TVs received prestigious 'Real Quantum' certification on April 17, 2025, a mark of their superior picture quality, color accuracy, and advanced display technology. This certification reinforces Samsung's position in the premium television market in Kenya. Furthermore, in the wearables category, the Samsung Galaxy Watch Ultra was recognized as the "best upgrade pick for 2025" by an unspecified tech review source on April 4, 2025, underscoring its advanced health tracking, performance features, and premium design. These concerted product launches demonstrate Samsung's overarching strategy of integrating AI across its diverse device ecosystem and its commitment to catering to various consumer segments in Kenya, from mid-range smartphone users to those seeking high-end home entertainment and cutting-edge wearable technology. The consistent introduction of new technologies aims to maintain Samsung's strong market presence and appeal to the tech-savvy Kenyan populace.