Muskan Sharma, a 23-year-old, was crowned Miss Rishikesh 2025 last week in Uttarakhand, India, a victory that has resonated widely after a video of her spiritedly arguing with a Hindu group went viral. Sharma, who expressed feeling like "Miss Universe" after her win, dedicated her crown to her mother, highlighting the importance of self-assertion and challenging societal norms.

The incident unfolded just a day before the 4 October contest when Raghavendra Bhatnagar, the district head of the Rashtriya Hindu Shakti Sangathan, interrupted rehearsals. He objected to the skirts and Western dresses worn by Sharma and other contestants, claiming such attire was against Uttarakhand's culture.

Sharma, who had aspired to be a model since childhood, refused to back down. In the viral footage, she is heard challenging Bhatnagar, asking why he wouldn't instead shut down shops selling Western clothes if he was so concerned about culture.

Historical and Political Context

The Rashtriya Hindu Shakti Sangathan, registered in January 2017, states its mission includes opposing "religious conversions" and supporting laws against "love jihad." This incident is part of a broader trend in Uttarakhand, where Hindu groups have reportedly increased their activities in recent years, targeting various aspects of public life, including women's attire.

While Rishikesh is known for its acceptance of diverse attire among tourists, the rise of such moral policing incidents reflects a growing rigidity from these groups.

Laws, Policy, and Governance

The Indian Constitution guarantees freedom of expression, personal liberty, equality, and dignity for all citizens. Legal precedents, such as the Supreme Court's stance against violent protests at the Miss World gala in Bengaluru in 1996, affirm that moral policing, unless there is a clear legal violation, infringes upon individual rights.

Stakeholders and Testimonies

Muskan Sharma's defiance has been widely praised. She stated, "I did what I've seen Miss India and Miss Universe winners do—take a stand for yourself and others." Another contestant, who also confronted Bhatnagar, emphasised that "clothes cannot be tied to a woman's honour," questioning who appointed these men as custodians of women's dignity.

Organisers of the Miss Rishikesh pageant, part of the Lions Diwali Mela for five years, stated they had never faced such objections before. They clarified that the event aims to empower young women and would not hurt cultural sentiments, noting that the final event featured ethnic and Indian outfits.

Evidence and Data

• Date of Incident: Thursday, 3 October 2025 (during rehearsals)
• Date of Pageant Win: Friday, 4 October 2025
• Organisation Involved: Rashtriya Hindu Shakti Sangathan
• Pageant Organiser: Lions Club of Rishikesh
• Attendance at Final Event: Over 5,000 people

Risks and Implications

The increasing instances of moral policing by Hindu groups pose a risk to individual freedoms and cultural diversity in regions like Uttarakhand. Such actions can stifle aspirations, particularly among young women in smaller towns who see local pageants as a stepping stone to larger platforms.

Unknowns and Controversies

While the incident has brought attention to the issue of moral policing, the long-term impact on cultural expression and women's rights in Rishikesh and similar regions remains to be seen. The extent to which such groups will continue to operate without significant legal challenge is also an ongoing concern.

Timeline and Next Steps

The confrontation occurred on Thursday, 3 October 2025, during rehearsals for the Miss Rishikesh pageant. The pageant proceeded as planned on Friday, 4 October 2025, with Muskan Sharma being crowned the winner.

What to Watch

Muskan Sharma plans to compete in Miss Uttarakhand and potentially Miss India, aiming to use her platform to advocate for women's empowerment and self-expression. Observers will be watching for further developments regarding the activities of groups like the Rashtriya Hindu Shakti Sangathan and the response from local authorities and civil society.