Nature has put on a spectacular light show in the Pacific as Hawaii's Kilauea volcano roared back to life, sending fountains of glowing lava high into the night sky and drawing thousands of awe-struck spectators to Volcanoes National Park.

The eruption, confined safely within the Halemaʻumaʻu crater, began late yesterday, painting the tropical sky in hues of apocalyptic crimson and burnt orange. Geologists from the Hawaiian Volcano Observatory (HVO) confirmed that while the activity is intense—with lava fountains reaching heights of 50 meters—it poses no immediate threat to homes or infrastructure. Instead, it has created a boon for "volcano tourism," a niche segment that resonates deeply with Kenya's own untapped potential in the Rift Valley.

Kilauea, one of the most active volcanoes on Earth, is a reminder of the restless power beneath our feet. For the residents of the Big Island, it is a spiritual event, representing the return of Pele, the Hawaiian goddess of fire. For the scientific community, it provides a real-time laboratory to study magma dynamics. But for the global tourism industry, it is a masterclass in how to monetize geological fury safely.

A Lesson for Kenya's Rift Valley?

While Hawaii capitalizes on its active flows, Kenya sits on the dormant but potent energy of the Great Rift Valley. The majestic Longonot, the steaming hells of Hell's Gate, and the Menengai Crater offer similar, albeit less fiery, geological wonders. Hawaii’s managed viewing areas and real-time communication strategies offer a blueprint for how Kenya could better market its "Geotourism" circuit.

• Safety First: Hawaii's park service manages crowds with precision, ensuring views without risk.
• Cultural Integration: The interpretation of the eruption respects indigenous beliefs, adding depth to the visitor experience.
• Economic Ripple: Hotels, helicopter tours, and guides see an immediate surge in bookings during eruptions.

As images of the molten lake go viral globally, they serve as a powerful marketing tool for nature-based travel. It prompts a question for local tourism planners: Are we doing enough to sell the dramatic story of our own Rift Valley?

"It is beautiful, terrifying, and humbling all at once," said one tourist interviewed at the crater rim. "It reminds you that the Earth is alive."