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The former HF Group chief executive, who spearheaded the transformation of a legacy mortgage lender into a diversified financial services group, has passed away, leaving a complex legacy of innovation and market disruption in Kenya's property sector.
Frank Ireri, the former Group Managing Director of HF Group who was a pivotal figure in shaping Kenya's modern mortgage and financial services industry, has died at the age of 63. His death on Sunday, October 26, 2025, in Nairobi, followed a long battle with cancer, according to family and friends. Ireri's career spanned nearly four decades, marked by a transformative and often turbulent tenure at the helm of one of Kenya's oldest mortgage lenders.
Appointed as Managing Director of what was then Housing Finance in July 2006, Ireri took charge of an institution struggling to maintain relevance in a rapidly evolving banking sector. Over the next 12 years, he embarked on an ambitious and aggressive mission to overhaul the company. His vision was to convert the single-product mortgage firm into a full-service financial institution. This culminated in the 2014-2015 restructuring and rebranding of the company into HF Group, a non-operating holding company with subsidiaries in banking (HFC), real estate (HFDI), and insurance.
Under his leadership, HF Group launched innovative products aimed at expanding homeownership. A notable example was the 2013 launch of "Ezesha," which offered 105 percent financing to cover the full cost of a home and associated transaction fees, a move designed to lower the entry barrier for first-time buyers. To fund this expansion, Ireri led significant capital-raising initiatives, including a Sh7 billion corporate bond in 2010 that was oversubscribed by 41 percent, signaling strong investor confidence at the time.
Born and raised in Nairobi, Frank Ireri was a graduate of the University of Nairobi with a Bachelor of Commerce degree in Accounting and was a Certified Public Accountant (CPA). His career began in the 1980s at auditing firms Deloitte Haskins & Sells and Arthur Andersen. He transitioned to banking in 1989, joining Citibank Kenya where he rose to the position of Country Financial Controller. His journey included senior roles at Commercial Bank of Africa (now part of NCBA Group) and Barclays Bank of Kenya (now Absa Bank Kenya), where he served as Africa Operations Director covering several countries. This extensive experience in finance and operations laid the groundwork for his strategic approach at HF Group.
Despite the initial successes, Ireri's final years at HF Group were challenging. An economic downturn, a cooling property market, and the government's introduction of an interest rate cap severely squeezed the lender's profit margins. The company's profits plunged from KES 905 million in 2016 to KES 126 million in 2017. In 2018, the year Ireri stepped down, HF Group reported its first full-year loss in over a decade.
His leadership also faced scrutiny over executive compensation and allegations of under-reported bad loans, which surfaced in court filings. Ireri denied any wrongdoing, but the controversies marked a difficult end to his tenure. He officially left the group in December 2018, opting not to renew his contract after more than a decade at the top.
After leaving HF, Ireri remained an influential figure in Kenya's corporate and non-profit sectors. He channeled his passion for housing and development by serving as the board chairman for Habitat for Humanity Kenya. He also held director positions at Centum Real Estate, AMREF Health Africa, and Flame Tree Group, among others. In 2011, then-President Mwai Kibaki awarded him the Elder of the Burning Spear (EBS) for his contributions to the financial sector.
Colleagues and industry peers remember him as a disciplined, quiet, and visionary leader who mentored a generation of Kenyan bankers. Tributes from figures like former KEMSA chair Irungu Nyakera and radio personality Maina Kageni highlighted his role as a mentor and a transformative leader. He is survived by his wife, Angie, and two daughters, Lian Waithera and Ella Gathoni. A funeral service is scheduled for Friday, October 31, 2025, at Karura Community Chapel.