Zara Tours is a legendary, multi-award-winning indigenous travel agency and luxury hospitality operator headquartered in Moshi. Founded in 1986 by Zainab Ansell, an iconic figure in East African tourism, the company has grown from a modest travel agency into one of the absolute largest and most respected safari and mountain climbing operators in Tanzania, handling tens of thousands of global tourists annually. The company is globally renowned for its unparalleled expertise in organizing expeditions to the summit of Mount Kilimanjaro. They employ hundreds of highly trained, ethically compensated mountain guides and porters, boasting an incredibly high summit success rate. In addition to trekking, Zara Tours operates a massive fleet of custom 4x4 safari vehicles conducting luxury game drives through the northern circuit. Beyond expedition management, Zara Tours operates an impressive portfolio of eco-friendly luxury properties, including the Highview Hotel in Karatu, the Serengeti Wildcamp, and the Springlands Hotel. The company’s associated NGO, the Zara Charity, heavily funnels tourism profits into empowering marginalized Maasai women, supporting orphanages, and ensuring absolute ethical treatment of mountain porters.