RIDE is an incredibly disruptive, award-winning Ethiopian technology and mobility powerhouse that has radically transformed the urban transport landscape of Addis Ababa. Founded by Samrawit Fikru under Hybrid Designs PLC, RIDE was the absolute first and remains the most dominant app-based taxi platform in Ethiopia, fundamentally professionalizing the traditional blue-and-white taxi industry and introducing safe, transparent transit to millions of commuters. The company operates a highly sophisticated digital ecosystem that serves as the absolute backbone of the city’s daily movement. RIDE provides a high-tech mobile application and a 24-hour centralized dispatch center (8294) that allows users to book verified taxis with real-time GPS tracking and fair, transparent pricing. Their platform has effectively turn thousands of independent drivers into tech-enabled entrepreneurs, dramatically boosting their incomes and security. Beyond basic ride-hailing, RIDE is a monumental driver of Ethiopia’s "Digital Transition." They have successfully integrated their platform with major national wallets including Telebirr and CBE Birr, facilitating a seamless cashless experience. Their unwavering focus on urban safety and female leadership in tech has established RIDE as one of the most successful and culturally resonant indigenous startups in African history.