Peter Njonjo is a prominent Kenyan business leader and entrepreneur, best known as the co-founder and former Chief Executive Officer of Twiga Foods, a leading African agri-tech company. His career is characterized by an extensive tenure in multinational corporate leadership followed by a pivot to the technology-driven agricultural sector, where he sought to address structural inefficiencies in food supply chains across the continent. Born in Kenya, Njonjo exhibited an entrepreneurial mindset early in life. During his high school years, he demonstrated an aptitude for identifying and capitalizing on market inefficiencies by establishing a small-scale, successful venture that involved procuring and reselling bread to students in school dormitories. He pursued higher education at the United States International University (USIU) in Kenya, earning a Bachelor of Science degree in International Business Administration. He later enhanced his professional credentials through an Executive Leadership Program at Harvard Business School and obtained his certification as a Certified Public Accountant (CPA). Njonjo’s professional foundation was built over two decades at The Coca-Cola Company, where he joined as an accountant in 1998. Over the next 21 years, he rose through the ranks of the multinational corporation, occupying increasingly significant strategic and operational roles. Between 2009 and 2011, he served as the Country Manager for Coca-Cola in Kenya. He subsequently transitioned to the role of General Manager of Coca-Cola East Africa (2011–2016), where he oversaw operations in six countries, managed a network of 13 bottling companies, and stewarded over $1 billion in system investments. In 2016, he was appointed President of the Coca-Cola West and Central Africa Business Unit, a position based in Lagos, Nigeria, where he managed operations across 33 countries and led major corporate initiatives, including the $550 million acquisition of Chi Beverages. In 2014, while still active in his corporate career, Njonjo co-founded Twiga Foods alongside Grant Brooke. The company was established to address the fragmented and often inefficient supply chain connecting small-scale farmers in rural areas to informal retailers in urban centers. Leveraging his deep experience in logistics and route-to-market strategies from his time at Coca-Cola, Njonjo helped scale the platform's digital B2B marketplace. He transitioned to a full-time role at Twiga in 2019, succeeding Brooke as Chief Executive Officer. Under Njonjo's leadership, Twiga Foods secured over $100 million in funding from prominent global investors, including Goldman Sachs, the International Finance Corporation (IFC), and TLcom Capital. The company expanded its footprint across Kenya and into Uganda, aiming to lower food costs and reduce post-harvest losses. Njonjo’s tenure as CEO of Twiga Foods eventually faced significant headwinds as the company navigated the complex macroeconomic environment of the post-pandemic period, leading to operational restructuring and cost-cutting measures, including staff layoffs. In December 2023, following a capital-raising round of $35 million, it was announced that Njonjo would take a six-month sabbatical. In January 2024, he confirmed his resignation as both CEO and a member of the board of directors, citing his belief that a transition in leadership was necessary for the company’s future direction. Throughout his career, Njonjo has been recognized as a significant figure in African business. He has served as the President of the American Chamber of Commerce in Kenya and has been named among the top 100 young leaders in Africa by Forbes Afrique, as well as being included in The Business Daily's "Top 40 Under 40" list in Kenya for three consecutive years. His work is widely regarded as a significant effort to modernize agricultural logistics in East Africa, though his tenure at the helm of Twiga remains a complex chapter marked by both rapid expansion and difficult institutional challenges.