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Socialite & Entrepreneur
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Alhuda “Huddah” Njoroge (born 10 October 1991 in Eastleigh, Nairobi) is a Kenyan socialite, media personality and entrepreneur. She first gained continental exposure as a contestant on Big Brother Africa 8 in 2013 (representing Kenya) and has since built a strong personal brand, especially across social media platforms, where she presents a lifestyle oriented around beauty, fashion and entrepreneurship. Leveraging her public profile, she founded Huddah Cosmetics – a beauty and makeup line emphasising inclusive colours for African skin tones – becoming one of Kenya’s most visible female entrepreneurs. Through her brand, influencer work and online presence she is recognised as a leading figure in Kenya’s digital-media and beauty-industry scene.
Successfully launched Huddah Cosmetics with product lines designed for a multi-toned, multicultural audience and built it into a regional beauty brand.
Grew her social-media following significantly, turning her personal brand into a monetised platform that includes influencer partnerships, endorsements and business ventures.
Leveraged her Big Brother Africa exposure into a long-term, sustainable career in business and media, rather than a short-lived reality-TV appearance.
Established Huddah Cosmetics and continues to run the brand while expanding into social-media content, beauty education and regional entrepreneurship.
Earlier reports document a run-in with internet leak of nude images, which she stated were intended for commercial purposes, raising questions about privacy, image rights and the boundaries of influencer marketing.
Some commentators critique the “influencer culture” axis of her brand-building model, raising broader questions about sustainability, business depth and the role of social-media fame in entrepreneurship.
Acts as a visible role model for young Kenyan women selling the possibility of entrepreneurship, brand-building and digital-media influence.
As a public figure and business owner in Kenya’s beauty industry, she also navigates the challenges of brand credibility, product quality, regulatory compliance and consumer trust—common issues for influencer-led beauty brands though no major regulatory sanctions are documented publicly.
