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Co- Founder and GM, Sendy Kenya
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Don Okoth is a prominent Kenyan entrepreneur and business leader best known for his foundational role in the African logistics technology sector. Born on June 4, 1985, Okoth has established himself as a significant figure in Nairobi’s startup ecosystem, having co-founded Sendy, one of the region's most recognizable logistics platforms, before pivoting to new ventures in the agricultural technology space. Okoth holds a Bachelor of Arts in Economics, a qualification that has underpinned his analytical approach to supply chain management and business operations. His early professional career was marked by a keen interest in bridging gaps within the logistics industry, particularly the inefficiencies in last-mile delivery. Before his rise to prominence, he and his future co-founders gained experience in building tracking systems and transport logistics, developing a deep understanding of the challenges faced by local businesses in navigating complex delivery networks. In 2015, Okoth co-founded Sendy alongside Meshack Alloys, Evanson Biwott, and Malaika Judd. The company was conceived as a digital platform designed to connect individuals and businesses with delivery partners, effectively formalizing and streamlining informal transport networks in Kenya. Under his leadership as a co-founder and later as General Manager, Sendy evolved from a peer-to-peer motorcycle delivery service into a pan-African logistics powerhouse. The platform provided end-to-end fulfillment, warehousing, and freight services to major corporate clients, including Unilever, DHL, and Maersk. During his tenure, Okoth played a critical role in scaling operations and navigating the complexities of the African market, helping the company secure millions of dollars in venture capital funding and expand its footprint across East Africa. Following the conclusion of Sendy’s operations in 2023, Okoth continued his entrepreneurial trajectory by transitioning into the aquaculture sector. In 2024, he co-founded Wavu, a digital platform aimed at revolutionizing the aquaculture value chain in Kenya. As CEO of Wavu, Okoth has shifted his expertise toward addressing food security and supply chain inefficiencies in fisheries, working to connect farmers with necessary inputs and market access. This venture reflects his ongoing commitment to leveraging technology to solve systemic problems in essential industries. Throughout his career, Don Okoth has been recognized as a key participant in the growth of the Kenyan technology and innovation landscape. His legacy is defined by his ability to identify "low-hanging fruit" in fragmented industries—such as transport and aquaculture—and applying scalable, data-driven solutions to modernize them. A vocal advocate for building sustainable and collaborative business ecosystems, he continues to be a influential voice among African entrepreneurs, emphasizing the importance of operational efficiency, regional expansion, and the potential of local startups to drive economic transformation on the continent.
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Co-founded Maloids Technologies Limited (MTL Systems) in 2010, which developed an early ticketing platform for bus and event bookings.
Co-founded the logistics startup Sendy in 2014 alongside Meshack Alloys and Evanson Biwott.
Won the transport category at the 2014 PivotEast mobile start-up competition, a key milestone that led to the formal launch of Sendy.
Served as Head of Operations at Sendy, overseeing the company's expansion and logistics service development.
Appointed as Country Manager for Freight at Sendy, leading large-scale logistics and fulfillment initiatives for the company.