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Public Relations Consultant & Philanthropist
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Charlene Chelagat Ruto (born 11 January 1993 in Nairobi) is the third‑born daughter of President William Ruto. A public relations consultant and philanthropist, she holds a bachelor’s degree in Mass Communication from Daystar University and an MBA in Hospitality from Les Roches International School of Hotel Management. Charlene has worked as a media relations officer at Mobile Decisioning Holding Ltd. and is the Director of Public Relations and Branding at the family‑owned Weston Hotel. She campaigned for her father in the 2022 election and has since attended national and global events. Charlene is the founding patron of the Smart Mechanized Agriculture and Climate Action for Humanity and Sustainability (SMACHs) Foundation.
Earned a Mass Communication degree from Daystar University and an MBA in Hospitality from Lesu00a0Roches International School of Hotel Management
Served as Media Relations Officer at Mobile Decisioning Holding Ltd. and Director of Public Relations & Branding at Weston Hotel
Founded the SMACHs Foundation to promote mechanized agriculture and climate action
Faced criticism for operating under an unofficial Office of the First Daughter; she clarified that the office is privately funded and focuses on youth and climate advocacy
Sparked debate after recounting how she sold smokies at Daystar University and for remarks about youth unemployment in February 2024
Held 31 official meetings with government representatives and leaders after the 2022 election
