Amos Gabriel Makalla is a veteran Tanzanian administrator and the current Ideology, Publicity, and Training Secretary of the ruling Chama Cha Mapinduzi (CCM). He was appointed to this critical role in April 2024, replacing the controversial Paul Makonda. Makalla was handpicked by President Samia Suluhu Hassan to serve as the chief propagandist and political strategist to secure her mandate in the October 2025 general elections. A former powerful Regional Commissioner who managed Tanzania's wealthiest and most complex regions (Dar es Salaam and Mwanza), Makalla brings a less combative but highly systematic approach to party operations compared to his predecessor. During the 2025 elections, he engineered CCM's massive media dominance and localized \"door-to-door\" voter intimidation strategies that effectively marginalized opposition candidates before voting day. He operates as the intellectual bridge between the state apparatus and the party faithful.