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Co-Founder, Sendy
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Meshack Alloys is a prominent Kenyan technology entrepreneur and business leader best known as a co-founder of Sendy, a logistics and supply chain technology company that has significantly influenced the delivery and fulfillment sector in East Africa. Born on January 23, 1987, in Kenya, Alloys has dedicated his career to addressing structural inefficiencies in the African logistics market through digital innovation and platform-based solutions. Alloys grew up as the youngest of four siblings. His interest in technology was sparked at a young age; by the age of thirteen, he began teaching himself computer programming while attending Laiser Hill Academy in Nairobi. He later pursued higher education at the University of Nairobi, enrolling in the College of Architecture and Engineering. Although he initially followed the architectural curriculum, his academic trajectory shifted as he became increasingly captivated by the potential of digital commerce and mobile technology. He eventually pivoted his focus toward software engineering, a field that allowed him to bridge the gap between technical infrastructure and real-world commercial challenges. His entrepreneurial journey began well before the founding of Sendy. In 2008, while still navigating his early professional path, Alloys established Merlloyds Technologies, a software venture that developed premium services for telecommunications networks, including SMS, USSD, and MMS solutions. This company was eventually acquired by the digital advertising firm Multimedia Mobile Ltd. In 2011, he launched a second venture, MTL Systems, which focused on building software solutions for diverse sectors, including transportation, logistics, and retail. This period proved foundational, as his work in these sectors provided him with deep insights into the fragmented, inefficient, and often manual nature of logistics in East Africa. In 2014, Alloys co-founded Sendy alongside Evanson Biwott, Don Okoth, and Malaika Judd. The company, which officially launched in early 2015, was designed to solve the "last-mile" delivery problem by creating a digital platform that connected businesses needing to move goods with a network of independent drivers and vehicle owners. Under his guidance, Sendy evolved from a simple motorcycle-based delivery service into a comprehensive logistics platform offering freight, fulfillment, and supply chain services. The company’s "asset-light" model, which relies on technology to optimize routing and tracking, aimed to reduce operational costs for small and medium-sized enterprises (SMEs) and large corporations alike. Alloys has been widely recognized for his role in digitizing the African logistics ecosystem. His leadership at Sendy facilitated significant growth, including the successful raising of multi-million dollar investment rounds to expand operations across Kenya, Uganda, and Tanzania. Beyond his corporate milestones, Alloys is known for his commitment to continuous learning—often citing a reading habit of several books per month—and a management philosophy that prioritizes unconventional, critical thinking. He remains a key figure in the East African technology landscape, advocating for digital transformation and the use of data-driven insights to foster trade and economic growth across the continent.
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Learned computer programming at age 13 at Laiser Hill Academy
Founded Merlloyds Technologies in 2008 to build premium service solutions for telecommunications networks
Named as an East African Young Entrepreneur to Watch in 2011
Established MTL Systems in 2011 to provide digital solutions for logistics and retail companies
Won the East Africa Pivots and East Mobile Competition twice
Exited MTL Systems in early 2014
Co-founded Sendy in 2014 with Evanson Biwott, Don Okoth, and Malaika Judd
Officially launched the Sendy logistics and delivery platform in January 2015
Recognized as one of the Top 40 Under 40 entrepreneurs twice
Expanded Sendy's business portfolio to include freight services in 2019 following an eight-month pilot program
Recognized as a member of the Entrepreneurs Organization of Kenya (EO Kenya)
Admitted as an Entrepreneur Fellow at the Alibaba Business School
Launched 'Sendy Go' in 2020 to provide home delivery solutions for local traders during the COVID-19 pandemic
Raised US$20 million in Series B funding for Sendy in 2020, led by Atlantica Ventures and Toyota Tsusho Corporation
Named among the Top 25 Men in Digital in 2020 by SOMA