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The tech giant argues a world-first law blocking under-16s from its platform will backfire, a development Kenyan regulators are watching as they roll out their own child safety rules.

YouTube has issued a stark warning against Australia's imminent social media ban for children, arguing the landmark legislation will make them "less safe" online. The move, set to take effect on December 10, creates a potential global precedent for how governments regulate children's access to the digital world.
This is not just a distant policy debate; it's a test case that could shape the future of internet regulation in Kenya. As the Communications Authority of Kenya (CA) implements its own comprehensive guidelines for child online protection, the successes and failures of Australia's hardline approach will be closely scrutinised.
The Australian law, officially the Online Safety Amendment (Social Media Minimum Age) Act 2024, will block users under the age of 16 from creating or holding accounts on a host of popular platforms. Companies that fail to take reasonable steps to comply face staggering fines.
YouTube, which was initially exempt for educational purposes before being included, has forcefully opposed the ban. "This law will not fulfil its promise to make kids safer online, and will, in fact, make Australian kids less safe on YouTube," Rachel Lord, the company's public policy manager, stated. The company contends that when children are logged out, they lose access to safety filters and parental supervision tools that only work with an active account.
Despite its objections, YouTube has confirmed it will comply, automatically signing out all Australian users under 16 on the deadline. This means young users can still view content but will lose the ability to subscribe, comment, or use wellbeing features like bedtime reminders.
The debate in Australia resonates deeply in Kenya, where social media use among young people is widespread. Recognizing the risks, the Communications Authority of Kenya recently activated its own "Industry Guidelines for Child Online Protection and Safety." These rules compel tech companies and internet service providers to implement safety measures, including age-verification mechanisms and heightened privacy settings for minors.
Unlike Australia's outright ban, Kenya's approach focuses on creating a safer environment within the platforms. The CA's framework emphasizes a shared responsibility between platforms, parents, and government to protect children from harms like cyberbullying, exploitation, and harmful content. Government spokesperson Isaac Mwaura recently defended amendments to the Computer Misuse and Cybercrimes Act, noting the intent is to protect children from obscene material online, not to curtail freedom.
As Australia embarks on its unprecedented digital experiment, Kenyan parents and policymakers will be watching. The outcome could either validate or serve as a cautionary tale for Kenya's own strategy to navigate the complex challenge of keeping its youngest citizens safe in an increasingly digital world.
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