Most people know what to do for health. The gap lies between knowledge and execution. Habits fail not because of laziness, but because of competing demands, stress physiology, and poorly designed environments.

Behaviour change succeeds when systems support effort and reduce friction.

Why habits break down

• Stress and cognitive overload
• Unrealistic goals
• Lack of cues and rewards
• Unsupportive environments

What improves success

Small starts, environmental design, social accountability, and tracking progress outperform motivation alone.

Bottom line: Habits fail in hostile systems. Change the system, and habits follow.