President Donald Trump has effectively put a price tag on the American Dream, launching a controversial "Gold Card" scheme that offers fast-tracked visas to foreigners willing to part with at least $1 million (approx. KES 129 million).

The initiative marks a stark pivot in Washington’s immigration policy: monetizing entry for the global elite while simultaneously tightening borders and deporting undocumented migrants. For wealthy Kenyans eyeing a move to the West, the path just became clearer—but significantly more expensive.

A Premium Path for the Elite

Taking to social media on Wednesday, President Trump hailed the initiative as a "direct path to Citizenship for all qualified and vetted people." He described the move as "SO EXCITING," framing it as a necessary step for American companies to retain "invaluable Talent."

According to the scheme's official website, the Gold Card is awarded to those who can demonstrate they will provide a "substantial benefit" to the United States. However, the definition of benefit appears largely financial. The entry-level tier requires a $1 million fee, which the administration cites as evidence of the applicant's value to the economy.

• Individual Gold Card: $1 million (approx. KES 129 million) for expedited residency.
• Corporate Sponsorship: Businesses must pay $2 million (approx. KES 258 million) to sponsor an employee.
• Platinum Tier: A forthcoming $5 million (approx. KES 645 million) option offering special tax breaks.

Hidden Costs and High Stakes

The financial barrier to entry extends beyond the headline figures. The official site notes that applicants must pay a non-refundable processing fee of $15,000 (approx. KES 1.9 million) before their file is even reviewed. Additional government fees may apply depending on individual circumstances.

This "pay-to-play" model creates a two-tier system. While a Nairobi-based tycoon could theoretically secure residency in "record time," thousands of skilled Kenyan professionals and students continue to face backlog delays and stringent vetting processes at the US Embassy.

A Stark Contrast

The launch comes against a backdrop of intensified enforcement against other forms of migration. Washington has recently raised standard work visa fees and ramped up deportation efforts for undocumented migrants, signaling that American borders are open primarily to the highest bidder.

Critics have been swift to condemn the policy since it was first teased in February. Democratic opponents argue the scheme unfairly favors the ultra-wealthy, effectively selling citizenship rather than awarding it based on merit or humanitarian need. As the debate heats up, the Gold Card stands as a definitive symbol of the new administration's transactional approach to global relations.