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Rising cod prices are forcing UK fish and chip shops to switch to Tilapia. This shift in consumer preference presents a lucrative export opportunity for Kenya’s aquaculture sector to supply the British market.

The iconic British "Fish and Chips" is undergoing a revolution, and the winner is a species familiar to every Kenyan. As cod prices soar due to shortages, UK fryers are turning to Tilapia, opening a potential export goldmine for African aquaculture.
For decades, Cod and Haddock have been the undisputed kings of the British deep fryer. But with climate change and geopolitical tensions in the Barents Sea driving whitefish prices to record highs (a large cod now costs over £9 or KES 1,500), the humble Tilapia is seizing the throne. Chippies in Fenland and beyond are reporting that customers "love" the sustainable, affordable alternative, often priced at half the cost of cod.
Currently, much of the global Tilapia supply comes from Asia, but the fish is native to Africa. This shift in Western consumer palate represents a massive strategic opportunity for Kenya's Blue Economy.
Historically, Tilapia faced resistance in Europe due to perceptions of a "muddy" taste. However, modern aquaculture techniques have eliminated this, producing a clean, white, flaky fillet that rivals cod. As UK shop owner Miguel Costa notes, "It is a lovely tasting fish... most people cannot tell." The door is open. If Kenyan producers can meet the stringent phytosanitary standards of the UK market, the fish swimming in Kisumu today could be wrapped in newspaper on a British high street tomorrow.
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