He started by mowing lawns in the sweltering heat of the American South, but today, Zach Justice sits atop a digital empire worth an estimated KSh 900 million ($7 million). In a world of fleeting viral fame, the Dropouts Podcast co-founder has built a fortress of revenue that proves internet comedy is serious business.

While his net worth is estimated between $2 million and $7 million (KSh 260 million to KSh 910 million), the true story lies in the diversity of his income. Justice is not just a TikToker; he is a media mogul in the making. His primary vehicle, Dropouts University Studios, has evolved from a passion project into a cash-printing machine, generating monthly revenues estimated between KSh 3.2 million ($25,000) and a staggering KSh 52 million ($407,000) from YouTube ad revenue alone.

From Maintenance Man to Media Mogul

Born in September 1995, Justice’s path was not paved with gold. Before the billion views and the sold-out shows, he worked as a maintenance man, a grounding experience he frequently cites. This blue-collar work ethic has translated into a relentless content schedule. Unlike peers who rely on a single platform, Justice has diversified:

• The Podcast Powerhouse: The Dropouts Podcast is the jewel in the crown, commanding high-figure sponsorship deals that dwarf his ad revenue.
• Brand Partnerships: With a combined following of millions across TikTok and Instagram, his rate card for a single sponsored post reportedly rivals the annual salary of a mid-level corporate executive.
• Hollywood Calls: Beyond the screen, Justice has secured acting roles in productions like Burb Patrol, signaling a crossover into traditional media that will only inflate his valuation further.

The "Cringe" Currency

Critics dismiss his style as "cringe comedy," but Justice has monetized the cringe. By leaning into awkward interactions and scripted reality sketches—like his viral "Blind Dating" series—he has cracked the code of Gen Z engagement. In an economy where attention is currency, Zach Justice is the central bank. As he expands into production and merchandise, that KSh 900 million figure is likely just the opening bid.