Shopping for three‑wick candles just got easier. Bath & Body Works, known for its seasonal scents, pocket‑sized hand sanitisers and mall‑based stores, has launched an official Amazon storefront. The move embraces the e‑commerce boom and gives customers outside major cities quicker access to their favourite products, complete with Prime shipping and holiday deals.

The partnership also marks a strategic pivot. Mall traffic has not fully recovered in many regions, and consumers increasingly want their home fragrances delivered alongside groceries and electronics.

By leaning into Amazon’s logistics, the brand can reach shoppers who prefer online convenience over in‑store experiences, as well as test new products in real time based on customer reviews and purchasing patterns.

For nostalgic fans, this means it’s now possible to add a Champagne Toast candle to your grocery haul or gift a Mahogany Teakwood scent to a friend across the country with a few clicks.

Expect YouTubers and TikTokers to unbox their first Prime‑delivered Bath & Body haul, complete with ASMR descriptions of candle scents and lotion textures. It’s a new era for the scent of commerce, and it may prompt other heritage retailers to follow suit.