Elon Musk is trying to tweet his way out of a crisis. As regulators close in on Grok AI’s deepfake problem, Musk has launched a PR offensive, framing the tool’s popularity in New Zealand and Thailand as proof of success, ignoring the safety concerns.

In a series of posts, Musk celebrated download numbers while downplaying the abuse of the platform. "He is recasting a safety failure as a victory for free speech," notes a tech analyst. It is a classic Musk tactic: when in trouble, double down and claim you are winning.