Twenty-five Kenyan businesses, from avocado exporters to tech schools, are celebrating a significant boost after becoming the first winners in Safaricom's anniversary enterprise promotion.

The giveaway, a cornerstone of the company's 25th-anniversary celebrations, injects vital capital and assets into local enterprises. This move aims to spur growth and community development for a sector that accounts for about 40% of Kenya's GDP and employs a majority of the workforce.

Boosting the Economic Engine

The initial winners reflect the diverse landscape of Kenyan commerce, spanning agribusiness, education, logistics, and retail. Safaricom confirmed the distribution of prizes designed to address specific business needs.

• 10 micro and small enterprises received tricycle Bajaj vehicles to enhance logistics and delivery operations.
• 9 businesses won inventory restocks valued at KES 250,000 each, easing cash-flow pressures.
• 6 large enterprises were awarded KES 500,000 each to fund corporate social responsibility (CSR) projects of their choice.

Frankline Okata, Safaricom's Acting Chief Enterprise Business Officer, noted that the promotion recognizes the crucial role business customers play in the telco's success. "Our commitment is that we will continue to offer businesses across all segments practical tools and opportunities to grow and thrive," Okata stated.

Shared Success Stories

Among the beneficiaries, Sakifarm Limited, an avocado exporter, received a tricycle to streamline its farmer engagement. Its CEO, Elijah Sawe, highlighted how Safaricom's bulk SMS and payment solutions have been critical. "These solutions have helped us build trust with farmers, remain competitive, and reduce human resource costs," Sawe explained.

In the education sector, Moringa School, which received KES 500,000 for its social initiatives, praised the award. "It allows us to expand training opportunities for learners who would otherwise not access such programmes," said CEO Nikki Germany.

The "Shangwe @25" promotion will continue for eight weeks, concluding on January 19, 2026. Enterprises can qualify for the weekly draws by purchasing, renewing, or reactivating any Safaricom Business service, from connectivity to M-PESA for Business solutions.