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In a record-breaking 15 minutes, President William Ruto and allies injected over KES 82 million into Baringo's economy, purchasing thousands of goats and underscoring a significant festive season boost for local farmers.

In a stunning display of economic firepower, President William Ruto led a fundraising blitz at the annual Kimalel Goat Auction in Baringo County, raising over KES 82 million in less than 15 minutes. The high-speed transactions provided a massive, immediate cash injection for thousands of pastoralists just days before Christmas.
This year's auction is not just about the staggering numbers; it represents a critical lifeline for farmers in a region heavily reliant on livestock. The event, a tradition started by the late President Daniel arap Moi in 1986 to uplift pastoralist communities, has transformed into a cornerstone of the local economy, perfectly timed to help families cover school fees for the January term.
For the first time since its inception, the auction embraced technology, introducing an online platform dubbed 'Efarmer'. This digital leap allowed buyers from across the country to participate remotely, widening the market and reducing transport costs for local farmers—a move welcomed by long-time participants. The innovation is part of a broader strategy by the Baringo County government to modernize livestock marketing.
The impact was clear: more than 8,300 goats were sold, a dramatic increase from the 4,300 sold the previous year. President Ruto attributed this surge to improved peace in formerly insecure areas, allowing more farmers to participate. The key figures involved in the rapid fundraising included:
The Kimalel event is a blend of commerce and culture. Beyond the bustling livestock pens, the festival fosters community cohesion with cultural exhibitions and traditional boat races on Lake Baringo. For farmers like John Korir and Anne Kemboi, the presidential attendance was a significant morale booster. "It shows that the government values our work and understands the importance of livestock farming," Korir noted.
President Ruto used the platform to reiterate his administration's commitment to the 'Bottom-Up' economic model, emphasizing that it is a concrete plan for national transformation. He insisted on cash-only transactions to ensure farmers received their payments immediately, avoiding the debts that can plague such events. "Every dignitary here must buy the goats to promote farmers but you must pay in cash before delivery," the President stated firmly.
Looking forward, the success of this year's hybrid auction—blending tradition with technology—sets a new benchmark. It signals a promising future where Kenya's pastoral communities can better connect with wider markets, turning their livestock into sustainable wealth and securing their children's futures.
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