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The Kenyan government is leveraging the popularity of rugby through a new partnership with the Kenya Rugby Union (KRU) to promote fitness, wellness, and preventive healthcare, aiming to address the nation's declining health habits.
In an innovative approach to public health, the Social Health Authority (SHA) has officially partnered with the Kenya Rugby Union (KRU) to champion fitness, wellness, and preventive healthcare across Kenya. The collaboration, formalised on Friday, October 3, 2025, at the KRU Grounds in Nairobi, seeks to utilise sport as a key driver for national health awareness.
Dr. Ouma Oluga, Principal Secretary for Medical Services, witnessed the signing ceremony, emphasising the government's dedication to advancing holistic well-being and preventive healthcare for all Kenyans. He highlighted that the partnership aims not only to promote the SHA brand but also to enhance engagement with the sporting community, thereby expanding health awareness and access to care.
This initiative aligns with the government's broader agenda to reform Kenya's healthcare system, with a strong focus on Universal Health Coverage (UHC). The Social Health Authority was established to manage Kenya's health financing reforms and ensure financial risk protection for residents. The partnership with KRU is a strategic move to integrate health promotion into everyday life, using the high visibility and community reach of rugby.
The Ministry of Health, under Cabinet Secretary Aden Duale, has been actively reforming how mental health is perceived, financed, and delivered, anchoring it within UHC. Recently, mental health services were formally included in Kenya's national health insurance framework under the Taifa Care Model and SHA, marking a significant step towards accessible treatment for thousands of Kenyans.
The signing ceremony included key figures such as Ibrahim Alio, Director of Corporate Services at SHA, and Thomas Odundo, Chief Executive Officer of the Kenya Rugby Union. Mr. Odundo, who was confirmed as KRU's CEO in July 2024, brings extensive experience in rugby development and administration.
Dr. Oluga noted that many rugby players have already registered with SHA, with an increasing number of young people voluntarily choosing SHA as their preferred health plan. This indicates a growing confidence in the new healthcare model among the sporting community.
While the partnership is seen as a positive step, analysts suggest that clarity on timelines, costs, and safeguards is crucial for its successful implementation. The transition from the National Health Insurance Fund (NHIF) to SHA has presented challenges, including delays in claims processing for some health facilities. Ensuring seamless service delivery and financial stability for healthcare providers under the new system remains a key concern.
The immediate focus will be on the upcoming Safari 7s Tournament, scheduled for October 10–12, 2025, at Nyayo Stadium, where SHA will serve as the official health partner for Kenya's national rugby teams. During the tournament, SHA will provide ambulances, emergency medical cover, and health awareness activities under the theme “Play Well, Live Well.” Beyond the tournament, SHA and KRU plan to extend their partnership through health awareness campaigns, community outreach initiatives, and wellness programmes throughout the 2025 rugby season.
Stakeholders will be closely monitoring the effectiveness of these initiatives in improving public health outcomes and the overall integration of sports into national health strategies. The success of this partnership could serve as a model for future collaborations between the government and other sporting federations.
