New York, NY Global news agency Reuters is implementing advanced artificial intelligence from the company Coactive to fundamentally transform how its journalists search and utilize its vast archive of images and videos. This strategic initiative, highlighted around June 9, 2025, is designed to make visual content more intelligently discoverable and contextually relevant, thereby enhancing the storytelling capabilities of reporters around the world.

Solving the Unstructured Data Challenge

Coactive's sophisticated AI platform enables Reuters to instantly search, organize, and analyze massive volumes of unstructured visual content. Previously, Reuters relied heavily on manual tagging of photos by reporters and archivists, a labor-intensive process that often resulted in limited and incomplete search results, even when highly relevant images existed within the database. With Coactive's AI, which can semantically understand the content and context within each image and video, journalists using the Reuters platform can now Enable AI Search to find more pertinent and nuanced visual assets for their stories. Cody Coleman, CEO of Coactive, stated this is “vastly improving the quality of results for reporters, which enables them to tell better, more accurate stories than ever before.”

AIs Expanding Role in the Newsroom

This collaboration is part of a broader industry trend where AI is being deeply integrated into media workflows to improve efficiency, accuracy, and the quality of content. This move aligns with Reuters own announcement on June 6, 2025, of an enhanced AI search feature for its Reuters Connect platform, indicating a company-wide strategy to harness AI. As AI tools become more sophisticated, their role in shaping every aspect of how news is gathered, processed, and presented is set to expand significantly, transforming modern journalism.