The United Democratic Alliance (UDA) has officially launched an aggressive "strategic roadmap" to capture the heart of Isiolo County, a move spearheaded by Petroleum PS Mohamed Liban that signals the start of the 2027 campaign wars.

In a region historically known for swing voting and complex clan dynamics, UDA is taking no chances. The roadmap, unveiled during a high-profile meeting with Borana elders and youth leaders, outlines a multi-pronged approach to dismantle opposition strongholds and cement President Ruto’s influence in the Upper Eastern frontier.

The Liban Doctrine

Principal Secretary Mohamed Liban, the architect of this strategy, termed it a "paradigm shift" from transactional politics to developmental partnership. "We are not here to buy votes; we are here to invest in the future," Liban declared. The strategy hinges on leveraging national government projects—specifically water and road infrastructure—as tangible evidence of the party's commitment.

The roadmap focuses on three key pillars:

• The Council of Elders Strategy: UDA has formally engaged the influential Borana Council of Elders, recognizing that in Isiolo, cultural endorsements often weigh heavier than manifesto promises. The party has committed to regular consultative forums with the elders to align development projects with community needs.
• Youth radicalization (Economic): With youth unemployment at crisis levels, the party is rolling out a localized version of the "Hustler Fund" awareness drive, coupled with digital hubs in Isiolo town to tap into the digital economy.
• Clan Arithmetic: The roadmap explicitly details a formula for equitable distribution of party positions among the Borana, Turkana, Meru, and Somali communities residing in the county to avoid the exclusionary pitfalls of the past.

Turning the Tide

Political pundits view this as a direct counter-offensive against the creeping influence of the "United Opposition" in the region. Isiolo is a strategic gateway to the North; whoever controls it controls the narrative for Marsabit and Wajir.

"UDA is planting seeds in the dry season so they can harvest in the rainy season of 2027," notes local commentator Hassan Jillo. "By using a son of the soil like Liban to sell the message, they are localizing the brand. It is a smart, dangerous move for the opposition."