The dream of a unified comeback for K-pop sensation NewJeans shattered on Monday, as record label Ador terminated the contract of Danielle Marsh, effectively dismantling the five-member powerhouse.

This termination marks the explosive climax of a year-long feud involving allegations of workplace harassment and high-stakes corporate maneuvering—a saga that has gripped the global music industry and sparked intense debate on artist rights.

A Year of Legal Warfare

The fracture traces back to 2024, when the band announced their intention to sever ties with Ador. The members alleged workplace harassment, claims the agency staunchly denied. What followed was a protracted legal tussle that appeared to reach a resolution only recently.

In October of this year, a court ruling mandated that the band honor their contracts with Ador until 2029. Following the verdict, all five members signaled a reluctant truce a month later, agreeing to return to the label. Monday’s announcement, however, has upended that fragile peace.

Ador confirmed the immediate termination of Marsh’s contract, citing significant internal conflicts. The agency further stated it would pursue legal action against former boss Min Hee-jin and a member of Marsh’s family, alleging they "bear significant responsibility" for the fallout.

The 'Five or Nothing' Outcry

The reaction from the fanbase—known collectively as 'Bunnies'—was swift and furious. From Seoul to Nairobi, social media platforms were inundated with the slogan: "NewJeans is five or nothing."

Kenyan fans, part of the growing 'Hallyu' wave in East Africa, joined the global chorus condemning the move. The dispute has struck a chord locally, mirroring ongoing conversations in the Kenyan creative economy regarding restrictive contracts and artist ownership.

• October 2025: Court rules NewJeans must stay with Ador until 2029.
• November 2025: Members agree to return to the label.
• December 2025: Ador terminates Danielle Marsh, sparking outrage.

Fans have questioned the strategy behind singling out Marsh. "Does this make any sense? NewJeans without Danielle isn't NewJeans," one fan vented on X (formerly Twitter). "Do you think you can just erase a member this easily?"

Another user on Instagram lamented the loss of the group's original vision: "It's not fair at all. All they wanted to do was to be artists and make their fans happy."

With legal threats now flying against former executives and family members, the music has stopped, but the courtroom drama is likely just beginning.