A new game based on the beloved Australian children's show Bluey is capturing the attention of families, offering a heartfelt story that champions creativity and participation over high scores and competition. Titled Bluey's Quest for the Gold Pen, the game was released on Apple devices on December 11, 2025, with an Android version expected on January 10, 2026.

The game's narrative, penned by the show's original creator, Joe Brumm, centres on a simple, playful conflict: Dad (Bandit) jokingly takes a treasured gold pen from his daughters, Bluey and Bingo. This act launches the family into a hand-drawn, imaginary world where they must embark on a quest to retrieve it. This simple premise serves as a backdrop for a surprisingly emotional story about sharing and creativity that has resonated with parents and children alike.

Unlike many video games that can feel intimidating to newcomers, Bluey's Quest for the Gold Pen is designed for accessibility. Its controls are simple and intuitive, ensuring even very young players or parents unfamiliar with gaming can participate without frustration. This focus on inclusive play directly addresses the feeling of being 'gated out' of the gaming world that many adults experienced in their own childhoods.

A Story for Parents, Too

The game, developed by Halfbrick Studios—the team behind hits like Fruit Ninja—in partnership with Ludo Studio, has been praised for capturing the soul of the TV series. The show itself is a global phenomenon, lauded for its gentle, realistic depiction of modern family life and its ability to connect with adults as much as children. In 2023, it was the second most-streamed show in the United States, watched for a staggering 43.9 billion minutes.

This new game extends that philosophy, creating an experience that feels less like a typical high-stakes video game and more like an interactive episode. Characters don't 'die' or fail in a punishing way; instead, the gameplay encourages exploration, curiosity, and cooperation. It's a design choice that transforms screen time into a potential moment for family bonding.

Bringing 'Bluey' to Kenyan Homes

For Kenyan families, the game's arrival on mobile platforms is particularly significant. It is available on the Apple App Store with a free-to-try demo, after which the full game can be unlocked for a one-time purchase of $14.99 (approx. KES 1,950). This model avoids the controversial subscription fees or persistent in-app purchases found in some other children's games.

While this new game is mobile-focused, it follows a previous console release, Bluey: The Videogame, which is available in Kenya for platforms like the PlayStation 5 for around KES 5,000. However, that earlier game received mixed reviews, with critics citing its short length and technical glitches. Bluey's Quest for the Gold Pen is being hailed as the first game to truly capture the magic of the show.

As Joe Brumm, the show's creator, noted, "Bluey has always been about turning small moments into big adventures." For parents looking for a new way to connect with their children, this game might just turn a rainy afternoon into a memorable, shared quest for a simple gold pen.