The battle for the mid-range smartphone crown in Kenya has just intensified with the arrival of a new heavyweight contender.

TECNO Mobile has officially rolled out its highly anticipated CAMON 50 series in the Kenyan market, a direct challenge to competitors like Samsung and Xiaomi. The launch introduces the standard CAMON 50 and the beefed-up CAMON 50 Pro, devices that promise flagship-level performance at a fraction of the cost. With inflation squeezing consumer wallets, TECNO is betting that a high-spec, lower-price strategy will win over the tech-savvy Kenyan youth.

Under the Hood: Speed Meets Style

The specs sheet is aggressive. Both devices flaunt a 6.78-inch AMOLED display with a blistering 144Hz refresh rate, a feature usually reserved for premium gaming phones. Powering this visual feast is the MediaTek Helio G200 Ultimate processor, a chipset designed to handle heavy multitasking and gaming without breaking a sweat. The inclusion of a massive 6,150mAh battery with 45W fast charging addresses the perennial pain point of smartphone users: battery anxiety.

• Camera Supremacy: True to the CAMON lineage, the camera is the star. The Pro model features a 50MP Sony LYT-700C main sensor and a 3X periscope telephoto lens, bringing professional zoom capabilities to the mid-range segment.
• Price Point: The pricing is calculated to disrupt. The standard model starts at KES 37,500, while the Pro version comes in at KES 44,000.
• AI Integration: The phones come loaded with TECNO's AI Hub 2026, offering features like AI voice erasure in videos and smart photo editing.

Targeting the Creator Economy

"This device is for the storytellers," a TECNO representative stated at the launch. By equipping the CAMON 50 with advanced stabilization and low-light capabilities, TECNO is clearly targeting Kenya’s booming content creator economy. From TikTok influencers to Instagram entrepreneurs, the CAMON 50 is positioned as a production studio in your pocket.

As pre-orders go live, the question is not if the phone will sell, but how the competition will respond. TECNO has thrown down the gauntlet, and the mid-range market will never be the same.