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The battle for the mid-range smartphone crown in Kenya has just intensified with the arrival of a new heavyweight contender.

The battle for the mid-range smartphone crown in Kenya has just intensified with the arrival of a new heavyweight contender.
TECNO Mobile has officially rolled out its highly anticipated CAMON 50 series in the Kenyan market, a direct challenge to competitors like Samsung and Xiaomi. The launch introduces the standard CAMON 50 and the beefed-up CAMON 50 Pro, devices that promise flagship-level performance at a fraction of the cost. With inflation squeezing consumer wallets, TECNO is betting that a high-spec, lower-price strategy will win over the tech-savvy Kenyan youth.
The specs sheet is aggressive. Both devices flaunt a 6.78-inch AMOLED display with a blistering 144Hz refresh rate, a feature usually reserved for premium gaming phones. Powering this visual feast is the MediaTek Helio G200 Ultimate processor, a chipset designed to handle heavy multitasking and gaming without breaking a sweat. The inclusion of a massive 6,150mAh battery with 45W fast charging addresses the perennial pain point of smartphone users: battery anxiety.
"This device is for the storytellers," a TECNO representative stated at the launch. By equipping the CAMON 50 with advanced stabilization and low-light capabilities, TECNO is clearly targeting Kenya’s booming content creator economy. From TikTok influencers to Instagram entrepreneurs, the CAMON 50 is positioned as a production studio in your pocket.
As pre-orders go live, the question is not if the phone will sell, but how the competition will respond. TECNO has thrown down the gauntlet, and the mid-range market will never be the same.
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