Customer data and marketing automation platform Klaviyo unveiled its Q1 2025 product release on February 4, 2025, introducing five significant new marketing features aimed at boosting customer acquisition, enhancing personalization, and improving campaign performance through intelligent automation. These innovations reflect Klaviyo's ongoing efforts to provide businesses with sophisticated tools to drive growth and deepen customer relationships.

Notable new launches in this release include innovative "Spin-to-win" sign-up forms. These are interactive, gamified pop-up forms that offer website visitors discounts, prizes, or exclusive content in exchange for their email addresses, designed to significantly boost email list capture rates by making the opt-in process more engaging and enjoyable. Klaviyo also rolled out "Enhanced Mobile Push Notifications," which now allow for silent pushes (notifications delivered without sound or vibration, useful for background updates), dynamic app badges to indicate new content or updates, and a new intuitive editor for making real-time content updates to push notifications. Furthermore, the platform introduced "Automated SMS Conversations," a powerful feature enabling businesses to create engaging two-way text message interactions with customers, such as SMS-based quizzes, personalized product recommendations, or customer service dialogues. To help marketers maintain optimal campaign health, Klaviyo launched "Auto Monitors AI," an intelligent alerting system that proactively notifies users of sudden or unexpected drops in email or SMS campaign performance (e.g., significant increases in bounce rates or decreases in open rates). Finally, a new "Review Syndication" feature was introduced, allowing businesses to easily share valuable customer reviews across multiple online storefronts and platforms, thereby enhancing social proof and trust. Many of these new tools strategically leverage AI and dynamic content capabilities to significantly improve customer engagement, conversion rates, and long-term retention by delivering more personalized and timely interactions.