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Young Kenyans are increasingly leveraging technology and entrepreneurship to create opportunities and address societal challenges, even as the nation grapples with a significant youth unemployment rate.
Nairobi, Kenya – Across Kenya, a vibrant wave of young innovators is transforming local challenges into digital opportunities, particularly within bustling tech hubs and rural Digital Innovation Hubs (DIHs). This youth-driven innovation is redefining entrepreneurship and contributing to economic development, positioning Kenya as a hub for innovation in Africa.
Despite this entrepreneurial spirit, Kenya faces a substantial youth unemployment challenge. The latest Afrobarometer survey, conducted in April-May 2024, indicates that 43% of Kenyan youth aged 18-35 are unemployed and actively seeking jobs. This contrasts sharply with older age groups, where unemployment rates range from 11% to 32%. The National Council for Population and Development (NCPD) further highlights that youth, who constitute 35% of the Kenyan population, bear the highest unemployment rate at 67%.
The Kenyan government has long recognised the importance of youth empowerment, with various policies and initiatives aimed at integrating young people into the nation's economic, social, cultural, and political fabric. The Constitution of Kenya (2010) mandates the state to implement affirmative action programs to ensure youth access to education, training, employment, and participation in all spheres of life. Key policy frameworks include the National Youth Policy (2007), the National Youth Council (NYC) Act (2009), and the Kenya Youth Development Policy (KYDP) (2019).
These policies align with broader national development agendas such as Vision 2030 and the 'Big Four' Agenda, which prioritise enhancing manufacturing, food security, universal health coverage, and affordable housing. The government's commitment is also anchored in international frameworks like the African Youth Charter.
Several government initiatives aim to foster youth entrepreneurship and employment. The Youth Enterprise Development Fund (YEDF), established in 2006 and gazetted as a state corporation in 2007, provides low-interest loans, market support, and business development training to youth-owned enterprises. The Access to Government Procurement Opportunities (AGPO) program legally mandates that 30% of government procurement opportunities be allocated to enterprises run by youth, women, and persons with disabilities.
More recently, the government launched the National Youth Opportunities Towards Advancement (NYOTA) program, a five-year initiative jointly funded by the Kenyan government and the World Bank. NYOTA aims to support 820,000 unemployed youth aged 18-29 (up to 35 for persons with disabilities) with Form 4 education or below, providing grants of up to KSh 50,000, skills training, mentorship, and business support.
Organisations like the Mastercard Foundation, through its Young Africa Works in Kenya program, are partnering with the government and private sector to enable seven million young Kenyans to access dignified and fulfilling work by 2030, with a focus on micro, small, and medium-sized enterprises (MSMEs), agriculture, workforce development, and the digital economy. This includes partnerships with financial institutions like Equity Group Foundation and KCB Group, which offer capital, business development services, and market linkages.
Young entrepreneurs like Gilbert Tarus, a 25-year-old from Eldoret, exemplify the impact of such programs. Through the Strengthening Rural Youth Development through Enterprise (STRYDE) program, Tarus received training and support that enabled him to expand his horticultural farming business and purchase a tuk-tuk for transportation, eventually hiring an employee. Many young Kenyans are also leveraging technology to create disruptive business models in fintech, e-commerce, and agritech.
Despite the opportunities, young entrepreneurs in Kenya face significant hurdles. Limited access to capital remains a primary challenge, with traditional financial institutions often requiring collateral that startups lack. Regulatory barriers, complex business regulations, and licensing requirements can also be daunting. Infrastructure gaps, including unreliable internet and electricity, particularly in rural areas, hinder business growth.
Furthermore, a lack of entrepreneurial knowledge and skills, along with limited access to mentorship and business support services, contributes to high business mortality rates. Some innovative ideas also face slow acceptance within the market.
While government and partner initiatives are in place, the effectiveness of their reach and the long-term sustainability of youth-led enterprises remain areas of ongoing evaluation. The extent to which these programs adequately address the diverse needs of youth across all 47 counties, including those in informal settlements and rural areas, requires continuous monitoring. The impact of global economic shifts and technological advancements on future youth employment trends also presents uncertainties.
The NYOTA project is a five-year initiative, with ongoing implementation across the country. The Mastercard Foundation's Young Africa Works in Kenya program aims to achieve its goal of enabling seven million young people to access dignified work by 2030. Continuous efforts are expected in curriculum reform to align education with market demands and to expand technical and vocational training opportunities.
Observers will be keenly watching the progress of the NYOTA program and other youth empowerment initiatives in generating sustainable employment and fostering a robust entrepreneurial ecosystem. The integration of digital skills training and support for digital economy ventures will be crucial, especially given the increasing reliance on artificial intelligence platforms for career advancement among Kenyan youth. The government's ability to streamline regulatory processes and improve access to finance will also be critical indicators of success.
Further insights can be found in reports detailing the challenges faced by Kenyan startups, the role of digital innovation hubs in rural transformation, and the impact of various youth employment programs across Africa.
