Nairobi, Kenya – Twiva, a Kenyan social‑commerce and creator monetization platform, has attracted investment from the Sony Innovation Fund, marking a significant endorsement from a global technology leader. The undisclosed amount will be used to accelerate Twiva’s expansion across Africa, enhance its artificial‑intelligence tools and roll out Twiva Pay, a financial product that enables content creators to receive payments directly through the platform.

Chief executive Peter Kironji said the partnership with Sony brings not only capital but also expertise in entertainment and technology. He noted that Twiva plans to harness AI to help influencers and small businesses optimize content, analyze audience engagement and monetise their creative output. The platform currently hosts influencer marketing campaigns, a social‑commerce marketplace, skills‑training programs and an embedded finance service that allows micro‑enterprise owners to borrow against their digital revenues.

Twiva estimates that Africa’s creator economy could generate millions of jobs for youth and women, who often face barriers to formal employment. Kironji said the company aims to create over one million digital jobs by scaling its operations into new markets. The Sony funding will support hiring, product development and partnerships with local telecom operators and banks. Twiva also plans to use Sony’s global network to bring African content to international audiences.

Industry observers say the investment underscores growing investor confidence in Africa’s digital‑creator landscape. With rising smartphone penetration and a vibrant youth demographic, platforms that connect merchants, influencers and consumers have proliferated. However, many creators struggle to receive fair compensation or access financing. By integrating payments and analytics, Twiva hopes to differentiate itself from global social media giants.

As Twiva scales up, regulators will watch closely to ensure compliance with data privacy, consumer protection and forthcoming crypto‑asset regulations. Kironji said the company is committed to working with policymakers and hopes that supportive legislation will unlock more opportunities for Kenya’s digital creators.