HMD Global, the company responsible for manufacturing and marketing Nokia-branded phones, implemented an aggressive promotional strategy in the Kenyan market during the Easter period of April 2025. As reported on April 16, 2025, HMD offered its Nokia Skyline smartphone model at a substantial 50% discount as part of its Easter sales campaign. This significant price reduction was aimed at boosting sales volumes, attracting price-sensitive consumers, and enhancing the Nokia brand's visibility in a highly competitive environment.

Such promotional tactics, especially during festive seasons, are a common feature of the Kenyan smartphone market, where numerous brands vie for consumer attention. The Easter deal for the HMD Skyline illustrates the competitive pricing strategies employed by manufacturers to gain market share and clear existing inventory ahead of new product launches. For consumers, these promotions offer opportunities to acquire modern smartphone technology at more accessible price points, contributing to increased device penetration and digital inclusion, particularly within budget-conscious segments of the population. The success of such campaigns often depends on effective marketing and the perceived value offered by the discounted device.