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KTDA initiates sweeping reforms to cut wastage and sideline brokers, promising 600,000 smallholder farmers a fairer share of Kenya’s multi-billion shilling tea billions.

A quiet revolution is brewing in the lush tea ridges of Central and Rift Valley. The Kenya Tea Development Agency (KTDA) has embarked on a radical shake-up of its management structure, promising to turn the tide for 600,000 smallholder farmers who have long complained of "poverty in the midst of plenty."
The reforms, pushed by a government eager to secure its agrarian vote, aim to cut operational wastage and dismantle the cartel-like grip of brokers at the Mombasa Tea Auction. For the farmer in Bomet plucking two leaves and a bud in the chilling morning dew, the question is simple: will the "bonus" finally match the sweat?
Tea is one of Kenya’s top forex earners, bringing in over KES 180 billion annually. Yet, the disconnect between the dollar price at auction and the shilling price in the farmer's pocket has been the source of perennial rage. "We see the dollar rising, but our payout remains flat," says Julius Kiptoo, a farmer in Kericho. "Where does the money go?"
The new reforms propose a direct payment system and a reduction in the administrative fees charged by KTDA factories. Management agents, previously accused of earning millions while factories posted losses, are now on notice.
Beyond management, the conversation is shifting to value addition. For too long, Kenya has exported bulk black tea, only for it to be branded and sold at a premium in Europe. The new strategy emphasizes processing and packaging locally—a move that could create jobs and multiply earnings. If successful, this shake-up could redefine rural economics; if it fails, it will be just another chapter in the bitter history of Kenyan tea.
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