The safari jeeps are rolling again, and the hotels in Zanzibar are full. According to the latest UN Tourism data, East Africa is spearheading the continent’s post-pandemic recovery, with a projected growth of 5.8% in 2026.

After the dark years of lockdowns and travel bans, the sector is witnessing a robust rebound. Africa as a whole saw an 8% increase in arrivals in 2025, reaching 81 million visitors. But it is the East African bloc—driven by Ethiopia’s reforms and Kenya’s diversified attractions—that is setting the pace. The return of the international traveler is a lifeline for millions of livelihoods, from the maasai mara guides to the coffee shops of Addis Ababa.

The Numbers Game

The recovery is uneven but undeniable. North Africa is stabilizing, but East Africa is accelerating.

• The Leaders: Ethiopia and Kenya are cited as the engines of this growth, supported by better air connectivity and visa facilitation.
• The Context: While Asia and the Pacific are still struggling to reach pre-2019 levels, Africa has largely closed the gap, signaling a shift in global travel preferences toward nature and open spaces.
• The Risk Factors: The report calls it a "fragile" rebound for a reason. High inflation, geopolitical tensions, and the cost of living crisis in source markets like Europe could dampen the party before it truly begins.

Beyond the Beach

This isn't just about tourists on beaches; it's about business confidence. The growth in arrivals correlates with increased foreign direct investment and a stabilizing currency. However, the industry warns against complacency. "We are one crisis away from a slump," warned a Nairobi-based tour operator. "We need to diversify beyond wildlife and fix our infrastructure."

For now, however, the mood is cautiously optimistic. The world is coming back to East Africa, and the region is ready to welcome them—with open arms and fingers crossed.