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The viral escapades of Yaytseslav Truhov have spiralled from social media entertainment into real-life tragedy.

The viral escapades of Yaytseslav Truhov have spiralled from social media entertainment into real-life tragedy, as the "Real Estate Lady" caught in his lens faces a crumbling marriage and public shaming.
The videos were slick, shot with Meta smart glasses, showing a confident Russian man picking up women in Nairobi malls. But for Serina, a local real estate agent, a routine client meeting turned into a digital nightmare that is now costing her her marriage.
This story exposes the dark underbelly of "pickup artist" content creation. What serves as engagement bait for a global audience destroys lives on the ground. The boundary between content and consent has been obliterated, and Kenyan women are the collateral damage.
Serina's boss has come forward to set the record straight. "She went there strictly as a real estate agent," the employer stated. Truhov, known online as Yaytseslav, allegedly lured her to his apartment under the guise of viewing a property or discussing business.
Once there, the interactions were filmed—allegedly without full consent or context—and edited to imply a romantic or sexual conquest. Serina claims she gave a fake name to escape the situation, but the damage was already done when the footage hit the internet.
The fallout has been catastrophic.
The incident has sparked outrage regarding privacy laws and the ethics of filming strangers. While some netizens defended the women, many others engaged in victim-blaming. The reality remains: a woman doing her job was commodified for clicks, and her life has been upended.
As the "Russian Man" continues to trend, the debris of his content creation lies in the broken homes and reputations of the women he filmed.
"My family is at stake. Everything is messed up. There is no way I can lie about this... this is a shame to me." — Serina
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