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Pornhub announces a ban on new UK users from February 2, blasting the Online Safety Act as a failure that jeopardizes privacy and fuels unregulated illegal sites.

The world’s largest adult entertainment site has pulled the trigger on a "nuclear option" against the UK government, announcing a near-total blockade of British users starting February 2 in a fierce battle over privacy and age verification.
Pornhub, owned by parent company Aylo, declared that the UK’s Online Safety Act (OSA) has "failed" and is driving users into the arms of dangerous, unregulated sites. In a defiant move, the platform will bar all new users from accessing its content, allowing only those who have already verified their age to remain. It is a calculated strike designed to pressure the regulator, Ofcom, and highlight the clumsy implementation of digital borders.
Aylo's argument is simple but alarming: by making safe, regulated platforms difficult to access, the government is inadvertently pushing users—including minors—towards the "darker, unregulated corners of the internet." Traffic to Pornhub from the UK has already plummeted by 77% since the law's stricter enforcement began, a statistic the company uses to prove that users are simply migrating to sites that ignore the law.
"You cannot police the internet with a sledgehammer," said Alex Kekesi, Aylo’s head of community. "We tried to comply, but the regulator has failed to create a level playing field."
This standoff holds a mirror to Kenya’s own struggles with internet regulation. The ongoing debates led by the Film Classification Board (KFCB) about regulating content often collide with the technical reality of the borderless web. The UK experiment serves as a grim case study: strict local laws may not stop consumption; they may just push it underground where no rules apply.
Ofcom remains unmoved, insisting that platforms have a choice: protect children or leave the market. "Porn services have a choice," a spokesperson said bluntly. But with VPN usage spiking and "irresponsible" sites flourishing, the effectiveness of that choice is now under intense scrutiny.
As the February deadline approaches, the UK is effectively creating a two-tier internet. The "Pornhub blackout" is more than a business dispute; it is a test case for the future of internet sovereignty. If a major player can simply "opt out" of a country, it exposes the fragility of national laws in a global digital ecosystem.
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