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IEBC launches a digital pre-registration platform to target Gen-Z voters, aiming to convert online activism into ballot box participation.

The Independent Electoral and Boundaries Commission (IEBC) is abandoning the analog past to chase the elusive Gen-Z vote. In a bold pivot, the commission is rolling out a digital pre-registration platform designed to meet the youth where they live: on their smartphones and online.
This initiative is a desperate but necessary attempt to cure the apathy that has plagued recent voter drives. With the youth demographic swelling but their participation shrinking, the IEBC knows that the old ways—dusty clerks and manual forms—are dead on arrival. Embakasi North MP James Gakuya has thrown his weight behind the move, urging the commission to weaponize digital platforms not just for registration, but for aggressive civic education to rebuild eroded trust.
The "So What?" is the future of Kenyan democracy. If the IEBC cannot convert the "keyboard warriors" into ballot casters, the legitimacy of the 2027 election could be in peril. Gen-Z proved their power in the streets during the protests; now, the system is scrambling to bring that energy into the polling booth. Digital pre-registration removes the friction of physical queues, offering a seamless entry point for a generation that demands instant gratification.
The stakes are high. Previous mass voter registration drives have flopped spectacularly, missing targets by millions. The IEBC's strategy is to turn the registration process into a user experience (UX) rather than a bureaucratic hurdle. By integrating civic education into these digital channels, they hope to counter the misinformation that spreads like wildfire on TikTok and X (formerly Twitter).
"IEBC should address civic education... to build confidence and hope," Gakuya noted. It is a recognition that technology alone is not a silver bullet. The hardware is ready, but the software—the trust of the Kenyan youth—is corrupted and needs a hard reset. This digital drive is the first step in a long road to redemption.
As the commission turns to code to solve a cultural problem, the question remains: will Gen-Z click "submit"? The answer will determine whether the next government is chosen by the masses or selected by the few who still bother to show up.
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